Business – Page 5 – Book Reader Magazine

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Death of a Yellow Page Salesman: From Lost to Found — Filled to Overflowing by Paul T. Neustrom

Death of a Yellow Page Salesman: From Lost to Found — Filled to Overflowing by Paul T. Neustrom

Having advised and consulted over 10,000 business owners never prepared me for hitting the lowest point in my career. For over 40 years working mostly in marketing and advertising in yellow page directories, I found Google had effectively destroyed my career. Recovering from that was not an instant process but I describe the struggles and triumphs of that journey in this book. My mission now is to help entrepreneurs and business owners to dominate in marketing through: KillingItOnline.com

Among the vast array of self-help books that promote their own methods of being successful, very few speak of an understanding of effective communication and why these principles work. It is transformational when we understand the way we communicate with others, which is oftentimes governed by how we talk to ourselves. Marketing is my specialty, and I am writing this book to show how the power of words will change your life.

Through this book, you will learn how to grow and transform your business and life by gaining inspiration from the small, still voice of God. Going from lost to found is something; not only business owners do, but that we can do for our own lives. Filled to overflowing is a whole other story.

See my #1 Bestselling Book on Amazon called “Coaching Inc” with lead author Ray Brehm. My chapter was his favorite and is called “TOPGUN Coaching.”

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Sales Mastery Essentials Made Simple: Your Master Class On The Inner Game Of Selling With 7 Keys To Becoming A Sales Machine by Ruth Farrington

Sales Mastery Essentials Made Simple: Your Master Class On The Inner Game Of Selling With 7 Keys To Becoming A Sales Machine by Ruth Farrington

A Master Class in print to becoming a dynamic sales machine. This book will help increase your sales ability by teaching you the S3 method in a nutshell. Learn how to see, solve and satisfy your client. Access their hidden desires. Connect with anyone, anywhere, anytime. See the invisible, solve the puzzle, and satisfy the dream, theirs and yours. Learn to enjoy and embrace helping others. Always be connecting the wealth is greater than you know. Celebrate!

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Sell More With A Right-Brain Marketing Strategy by James I. Bond

Sell More With A Right-Brain Marketing Strategy by James I. Bond

Welcome to the only book that teaches you how to “light the fire of desire in your buyer!”

Entertaining and Mind-Blowing. You’re About to Gain Access to Something So Revolutionary It Will Change Your Ads, Emails, Social Media Posts, and Sales Pitches Forever.

“Superb marketing book… I could hardly put the book down after I started reading it.” – Reviewer Joe Wisinski for Readers’ Favorite Book Awards

Winner of **Editor’s Pick** from Publishers Weekly

**Readers’ Favorite 5-Star Award Winner**

“A strategy-packed business marketing guide” – BookLife from Publishers Weekly

“Brilliant” – Ryan Bennett, Financial Consultant, and 5-Star Reviewer

“One of the most important marketing books you will ever read!”
– Mike Scotto, Former Div. Director of Marketing, JCPenney and SCORE Advisory Council

Welcome to BRAIN GLUE™, the secret to making your ideas “sticky” so they stick to your prospect’s brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations.

Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading…

People buy for emotional reasons. Yet “emotional selling” is missing from most marketing.

That’s why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations.

Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Consider this.

What do the phrase, “If the glove don’t fit you must acquit,” and the product name, “Squatty Potty,” have in common?

More than you probably realize. Both have achieved incredible success by tapping into the right side of their audiences’ brains. How can YOU do the same? This is what I am going to show you. I think you’ll be surprised at how easy and powerful this can be.

The Answer Is “Right-Brain” Selling

Right-brain selling triggers the emotion centers of the brain, where decisions are made, making it easier to get your prospects to say yes to just about any product or idea you have.

Top marketers, attorneys, and politicians depend on it while limiting access, for fear competitors will use it against them.

But that’s about to change for you.

Each of the 14 strategies you are about to discover has the power to catapult your results into the stratospheres of success that you’ve always wanted to reach.

Here’s a sampling of what’s included:

How a broke entrepreneur skyrocketed his income past giant competitors with a simple change to the name of his product

A trick top attorneys use that transforms fence-sitters into rabid fans

How a woman with no business experience shot past male-dominated competitors by applying uncommon logic to her business

When a “logical” presentation may be the wrong approach to winning sales

Five words that establish instant credibility, even with tough customers

How to avoid “trigger” words that sabotage your ads and sales pitch

A simple twist to WHAT you say that magnifies your power of persuasion

“Shock Words” that stimulate the emotion center of your prospect’s brain

How a TURN-OFF can be the greatest TURN-ON for your prospect

Five ways to “surprise” your prospect into buying from you

And more!

All this, divided into 14 strategies that you could start using almost instantly.

Once you experience it, you’ll wonder why no one told you about this before!

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Visit the Author’s Facebook Fan Page.

Planning, The Mind Map Way: Your Quick Start Guide to Mind Mapping & How It Can Be Used For Planning, the Bridge between Ideas & Execution

About Planning, The Mind Map Way: Your Quick Start Guide to Mind Mapping & How It Can Be Used For Planning, the Bridge between Ideas & Execution:

Traditional techniques for Mind Mapping are pretty linear and hence planning may infact be perceived as boring. On the contrary, planning being the bridge between ideas and execution, it should be a highly engaging activity (but not time consuming) for it to be effective.

Planning should help not only organize & prioritize tasks but more importantly motivate you to action and thus help overcome that feeling of being overwhelmed when you have a too much to do.

With this short e-book, learn a lean and effective ways to plan using Mind Mapping. Whether you are into software driven or hand drawn Mind Mapping, either way you would be able to utilize the technique presented therein.

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Learn more about the writer. Visit the Author’s Website.

Sell More With A Right-Brain Marketing Strategy by James I. Bond

Sell More With A Right-Brain Marketing Strategy by James I. Bond

You’re About to Gain Access to Something So Revolutionary It Will Change Your Ads, Emails, Social Media Posts, and Sales Pitches Forever.

“Superb marketing book… I could hardly put the book down after I started reading it.”
– Reviewer Joe Wisinski for Readers’ Favorite Book Awards

Winner of **Editor’s Pick** from Publishers Weekly

**Readers’ Favorite 5-Star Award Winner**

“A strategy-packed business marketing guide” – BookLife from Publishers Weekly

“Brilliant” – Ryan Bennett, Financial Consultant, and 5-Star Reviewer

“One of the most important marketing books you will ever read!”
– Mike Scotto, Former Div. Director of Marketing, JCPenney and SCORE Advisory Council

Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading…

People buy for emotional reasons. Yet “emotional selling” is missing from most marketing.

That’s why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations.

Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Consider this.

What do the phrase, “If the glove don’t fit you must acquit,” and the product name, “Squatty Potty,” have in common?

The Answer Is “Right-Brain” Selling

Right-brain selling triggers the emotion centers of the brain, where decisions are made, making it easier to get your prospects to say yes to just about any product or idea you have.

Top marketers, attorneys, and politicians depend on it while limiting access, for fear competitors will use it against them.

But that’s about to change for you.

Each of the 14 strategies you are about to discover has the power to catapult your results into the stratospheres of success that you’ve always wanted to reach.

Here’s a sampling of what’s included:

How a broke entrepreneur skyrocketed his income past giant competitors with a simple change to the name of his product
A trick top attorneys use that transforms fence-sitters into rabid fans

How a woman with no business experience shot past male-dominated competitors by applying uncommon logic to her business

When a “logical” presentation may be the wrong approach to winning sales

Five words that establish instant credibility, even with tough customers

How to avoid “trigger” words that sabotage your ads and sales pitch

A simple twist to WHAT you say that magnifies your power of persuasion

“Shock Words” that stimulate the emotion center of your prospect’s brain

How a TURN-OFF can be the greatest TURN-ON for your prospect
Five ways to “surprise” your prospect into buying from you

And more!

All this, divided into 14 strategies that you could start using almost instantly.

Once you experience it, you’ll wonder why no one told you about this before!
So, if you want an easier way to get people to buy your products and say YES to your ideas…
then scroll up and click the “Add to Cart” button now!

Buy the book, and follow the author on social media:

Learn more about the writer. Visit the Author’s Website.

Here Be Dragons: Why Marketing Failed and the Map to Consumer-Centric, Loyal Engagement in Today’s Digital-First World by Kevin Adema

Here Be Dragons: Why Marketing Failed and the Map to Consumer-Centric, Loyal Engagement in Today’s Digital-First World by Kevin Adema

On ancient maps, unknown spaces – those yet to be charted – were indicated by the symbol of a dragon. It was a clear warning:

Be afraid, for beyond this point, we have no clear understanding.

Because of digital, deep-seated, transformational changes occurred in the behaviors and expectations of societies, cultures and individuals. Marketing failed to navigate the impact this had on the brand-customer relationship causing radical erosion in brand value, engagement, loyalty, and trust.

Here Be Dragons insightfully unpacks and equips brands for the mandatory journey they must now take using the Quadring Engagement Matrix – a roadmap traveling from understanding why the failures happened to a place of powerful marketing leadership and consumer-centric, loyal engagement in today’s digital-first world.

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The Truth about Transformation by Kevin Novak

The Truth about Transformation by Kevin Novak

“Any organization that seeks transformation desires to take advantage of new opportunities and growth. Most organizations turn to technology as the major driver of change. But technology is an enabler, not a silver bullet. Mistaking technology for transformation will lead an organization to failure. True transformative change requires an understanding of the human factors at play, how conscious and subconscious behaviors can derail any plan, and how society is influencing your organization. Change is the only constant. An evolving reality is emerging, one that will fundamentally change who we are, how we work, and how organizations will be relevant today and in the future. The truth about transformation is not what you may think. This guide to organizational transformation will surprise, confound, provoke, and challenge every ingrained belief. The future is out there, and the truth about transformation will change how you lead.”

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Learn more about the writer. Visit the Author’s Website.

Chill and Prosper: The New Way to Grow Your Business, Make Millions, and Change the World by Denise Duffield-Thomas

About Chill and Prosper: The New Way to Grow Your Business, Make Millions, and Change the World by Denise Duffield-Thomas:

An updated edition of Chillpreneur that teaches women how to achieve financial freedom and success with expert advice, exercises, and real-life stories.

Want to make twice as much money with half the work? It’s time to shift your mindset, recognize your worth, and become a successful entrepreneur on your own terms!

‘Denise is a much-needed voice of practical wisdom.’ Marie Forleo, founder of B-School

Feeling burned-out by your business? Sick of the ‘hustle and grind’ culture of your industry? There’s a better way. Get over your perfectionism, chill, and prosper!

With her trademark humor and down-to-earth wisdom, money mindset coach Denise Duffield-Thomas shares the invaluable business and counterintuitive millionaire mindset lessons (no blood, sweat or tears necessary) that will set you on the path of abundance – without all the hard work.

You’ll discover how to find the business model that works perfectly for your personality, and learn key concepts – such as the Golden Goose and the Keyless Life – to help you work less and earn more.

Plus, Denise talks you through the small but important details of being an entrepreneur, including how to deal with awkward money situations and find the most effective ways to price offers.

With real business case studies and practical advice, Chill and Prosper challenges the old, boring assumptions of what it takes to create success.

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Learn more about the writer. Visit the Author’s Website.

F*ck Your Feelings by Ryan Munsey

About F*ck Your Feelings by Ryan Munsey:

Do you want to truly be your own master, increase your emotional toughness, control your lizard brain, and get more done during your day? Do you want to turn your dreams into action – all the time?

95% of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make?

Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn’t terrified of tough love – you need to read F*ck Your Feelings – as soon as possible! In this book you’ll learn how to use personal mind control techniques to control the way your brain is wired, constantly accomplish your goals, and feel MORE pleasure during the day.

You cannot control your instincts until you understand how they work – PERIOD.

Learn how to apply the fundamentals of emotional control so that you can uplift yourself ON COMMAND, fight through periods of stress and torment, and give yourself long-term satisfaction and peace.

Packed with advice you can put to use right away, you’ll learn how to SPOT and

What pragmatic and actionable tactics will you learn?

The one four letter word that practically guarantees you’ll fail at whatever you do.

The real nature of emotions, and the twenty minute exercise we can take to give ourselves lasting joy throughout the day.

Why eating one marshmallow at the wrong time can ruin your relationships and cost you thousands of dollars.

Why play, safety, and something called the VAGUS NERVE is critical for your performance in life.

The “everything is everything” moment that will separate you from 92% of people – in the entire world.

Also the following insights:

How to survive and recover when your brain is HOOKED on dopamine, fear, amusement, and other toxic drugs.

The actual, CONTROLLABLE physical property that decides whether you’re a dreamer, or a doer!

How feeling threatened or insecure can actually make you sluggish, lazy, and TRAPPED in failure.

How to interact with your phone, tablet and computer without wrecking your back, eyes, and heart.

And so much more!

Here’s what this book ISN’T: this isn’t a get rich quick scheme, a business plan, or some touchy-feely nonsense about touching your inner self. This is about building the most consistent element in any business – YOURSELF.

How will your business improve?

Be more focused throughout the day.

Gain the ability to say NO to temptation when it comes.

HACK your brain so that you’re always energized and pumped up

NEVER be outside your comfort zone or afraid of a challenge.

Implement these techniques and watch your profits skyrocket.

Learn how to control your own mind and turn your desires into ACTION by grabbing your copy of F*ck Your Feelings today!

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Learn more about the writer. Visit the Author’s Website.

DISRUPTOR: 9 Abilities Of Agile Leaders

About DISRUPTOR: 9 Abilities Of Agile Leaders:

In his compelling and timely book, Disruptor, Manish Bundhun shows you how the most agile leaders deal with disruption. The book also includes a “The Disruptor’s Toolkit” to help you, your colleagues, and company hone nine key abilities to leverage and overcome the disruptive forces that are
here to stay in business and life.

Manish who is a C-suite Business Leader and cutting-edge Executive Coach based in Mauritius, presents powerful examples of agile leaders in action—from the time of Heraclitus (in 500 B.C.) to a host of the world’s most disruptive luminaries like Jeff Bezos, Steve Jobs, Jack Ma, Nelson
Mandela, and Lee Kuan-Yew. Before diving into the agile abilities highlighted in the “Toolkit”, you’ll also experience vivid examples of agile management from the natural world, Walt Disney, and the Navy SEALs, as well as the numerous stories from the Rogers Group, where Manish currently works.

If you’re eager to know how you can train yourself and your team to create more positive outcomes, engage in courageous conversations, be increasingly accountable in action, and harness “The Hindsight Window” to turn adversity into opportunity, then “The Disruptor’s Toolkit” that concludes the book is just the place to go.

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SMART Objective Setting for Managers by Irial O’Farrell

SMART Objective Setting for Managers by Irial O'Farrell

The annual cycle of objective setting often instills dread in both managers and employees alike as they grapple with designing objectives that will help the individual develop, deepen the team’s capability and deliver the organization’s objectives. Layer on the SMART framework and it can feel like a lot of box-ticking.

But what if you could design SMART objectives that make a real difference to your team’s performance? SMART Objective Setting for Managers is written by a manager for a manager. This book:

– explains the challenges with using SMART with another person
– articulates the different objective types and when to use them
– outlines how to identify objective drivers and aligning people’s motivations to them
– provides a framework for preparing for and structuring objective setting meetings
– examines both the employee’s and the manager’s mindsets

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Learn more about the writer. Visit the Author’s Website.

Visit the Author’s Facebook Fan Page.

NFT investing for beginners

About NFT investing for beginners:

In the past year, NFTs have become more popular. Celebrities and famous artists are entering the NFT industry, which has allowed them to make millions of dollars by selling digital assets. As the market gains recognition, the value increases and that makes the earning potential unlimited. This leaves the community with many burning and unanswered questions. The biggest one is: how can I cash in on this million-dollar industry? Although NFTs and what they are might seem complicated, entering the market is a lot easier than it seems.
Whether you are new to the NFT industry or have been involved with crypto since the beginning, this book will help you. From smart contracts and blockchains to buying, selling, and creating digital assets, this book covers it all. With detailed explanations for you to gain the most knowledge, you will build up your confidence and make the best-informed decisions. After reading this book, you will have a better understanding of what you need and how to accomplish your goals. Do not let others keep cashing in on a new industry, while you sit back worried because you are uninformed. You can enter the NFT market with a whole new mindset and understanding that will help you work your way towards potentially earning millions today.
Learn today and don’t miss out on the next big thing!

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Open-Minded Education by Nathan Gewondjan & Joshua Gewondjan

About Open-Minded Education by Nathan Gewondjan & Joshua Gewondjan:

Looking to discover your passion?
Want to have more time and money freedom?
Are you trying to achieve massive success?
If so, this book is for you.

Here’s what you’ll discover in Open-Minded Education:
-How to discover your passion.
-Abundance vs. lack mindset and how to maintain the mindset needed to achieve your goals.
-The backstory behind the U.S. education system.
-How to get started as an Investor.
-How to inspire others to be self-motivated.
-What Albert Einstein termed to be the “8th wonder of the world” and how to use it to build wealth now and in the future.

In its original form, “education” means to draw out from within. You have a dream and passion inside of you. Learn how to set your mind free and watch the magic happen.

You’ll also learn:
-6 ways to teach and inspire others
-The truth between an employee and an entrepreneur
-What is inflation and how to protect your money (gold, silver, and other real assets)
-How to find a lifelong mentor to help you get to where they are (networking)
-Why gratitude is essential to building true wealth (inner happiness)
-Basics of creating a mastermind
-Simple, easy, and reliable ways to start investing
-How to take responsibility for your education and learning

Open-Minded Education is the secret to taking the lid off your dreams and making them a reality.

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Learn more about the writer. Visit the Author’s Website.

Planning, The Mind Map Way: Your Quick Start Guide to Mind Mapping & How It Can Be Used For Planning, the Bridge between Ideas & Execution

About Planning, The Mind Map Way: Your Quick Start Guide to Mind Mapping & How It Can Be Used For Planning, the Bridge between Ideas & Execution:

Planning should help not only organize & prioritize tasks but more importantly motivate you to action and thus help overcome that feeling of being overwhelmed when you have a too much to do.

Buy the book, and follow the author on social media:

Learn more about the writer. Visit the Author’s Website.

Why No One Is Buying Your Product

About Why No One Is Buying Your Product:

Ever wonder WHY your product or service didn’t sell?

If you want to sell products, you must understand your market and competition.

For over ten years, author Sherwette has been researching, practicing, and deliberately learning one of her favorite subjects, Consumer Behavior and Psychology. In this book, she shares the best methodologies she has found and worked with—just for you!

If you truly want to craft a product or service your customers will be raving about, then this book will help you gain a better understanding of your customers and create products that will be so spot-on that once they know about them, they will scream, “Here, take my money!”

Inside, you’ll discover how to:

– Understand your customers’ desires, hopes and dreams
– Identify what stops them from buying
– Find solutions
– Nail down your product value proposition
– Prototype your ideas and test solutions with customers
– Design your customer experience to build lasting relationships
– …and more!

Get Why No One Is Buying Your Product today!

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Get This Business Book From Amazon.

Non-Negotiable: Ten Years Incarcerated- Creating the Unbreakable Mindset by Wes Watson

Non-Negotiable: Ten Years Incarcerated- Creating the Unbreakable Mindset by Wes Watson

This book is about the MINDSET and The NON-NEGOTIABLE daily HABITS I applied everyday in prison to make it through Hell and stay sane while thriving.

My MINDSET while INCARCERATED and these HABITS I stick to religiously made me a Multi-Millionaire within 4 years and I did it saving lives all over the world!!!

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Visit the Author’s Facebook Fan Page.

Get Your Career in SHAPE: A Five-Step Guide to Achieve the Success You Need, Want, and Deserve

About Get Your Career in SHAPE: A Five-Step Guide to Achieve the Success You Need, Want, and Deserve:

“Finally, a practical guide that women can use to take ownership of their careers, learn from their challenges, and create a path to their success. Get Your Career in SHAPE is an absolute must have for your professional library!”—Head of Diversity, Equity and inclusion

Get Your Career in SHAPE: A five-step guide to achieve the success you need, want and deserve by Dr. Candace Steele Flippin encourages and educates women across all ages, experience levels, and socioeconomic backgrounds to perform and succeed in their chosen career paths.

Filled with both research and anecdotal evidence, Dr. Flippin outlines the problems facing women in the workforce and how what can be seen as roadblocks to success can be overcome. While acknowledging institutional impediments, Dr. Flippin also discusses how women can be their own worst enemies when it comes to starting and advancing their careers. Dr. Flippin proposes a five-step process (SHAPE) to help women of all ages gain self efficacy, confidence, and success in the workplace.

Get Your Career in SHAPE is a must read for working women of all ages and professions – a true guide to earning the success that you have been working so hard for.

It’s time to break out of the rut and get access to the vision you have for your career. Dr Flippin expertly inspires and motivates with her system that makes career success attainable to anyone. Whether you are just starting your career, or have been at it for decades, Dr. Flippin has cultivated a system that applies across the board to women of any generation, in any career field.

Get your Career in SHAPE is a much-needed tool for working women trying to pick up the pieces of the post pandemic world. If you want to drive your career toward true success, then Get your Career in SHAPE is right for you!

“A comprehensive plan to help women improve their careers. Many readers will feel they’ve at last met the professional mentor of their dreams.” – Kirkus Reviews

“This book should be on the reading lists of anyone who seeks to not just revamp a career, but revitalize it (there is a difference). Highly recommended for women’s issues reading lists, business collections, and book groups discussing personal and professional transformation.” —D. Donovan, senior reviewer at Midwest Book Review

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Flipping Main Street: How To Flip Houses Without Going Upside Down by Jerry Agee

Flipping Main Street: How To Flip Houses Without Going Upside Down by Jerry Agee

Do you want to make money investing in Real Estate? You are not alone!!! Like us, there are countless people out there that have made millions from Real Estate Investing.

There is an obvious challenge though. Where do you start? Have you ever opened an Escrow or worked with a Title Company? Have you ever partnered with a Real Estate investor? Do you want to buy Real Estate outside the United States? Have you ever wanted to own your own AirBnB™ portfolio? Have you ever even written an offer to purchase real estate? Why are you doing this in the first place?

The fantastic news is that we have done all of these things and more. We have invested in Real Estate for over 25 years. We have flipped hundreds of houses and completed so many home remodels and home renovations that if you lined up all of our projects you could see them from outer space. We have navigated countless Real Estate escrows. We can show you how to approach Real Estate Investors as potential partners. We have written thousands of offers and we can show you the right way to structure and present your own.

This is a book on how to be a Real Estate Investor and how to consistently make money doing something that benefits you, benefits your partners, your homebuyer clients, and your community as well. It is an A-Z book on Real Estate that will guide you from your initial motivation through Closing on your first property and far beyond.

This is NOT a book on double closings, straddles, white elephant investing, tying up properties and wasting everyone’s time. We want you to be able to be proud of the way you conduct your business and the Real Estate Investment Portfolio you are building. You can create a Win-Win Real Estate Business and we will show you how.

We look forward to being your guides on this journey of Real Estate Investing. Cheers and here’s to your great success!!!

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