Business – Book Reader Magazine

“63 Job Search Myths: Busted, Confirmed, Plausible, and Sometimes” by Pauline Wadley

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About “63 Job Search Myths: Busted, Confirmed, Plausible, and Sometimes” by Pauline Wadley:

FREE OCT. 24-28!

Have you ever struggled to get a job? Have you sent out numerous resumes and attended multiple interviews with no success? Have you wrung your hands and tried to figure out what you’re doing wrong? And have you searched the internet for job search advice or job hunting tips, only to feel like you’re drowning in a swamp of conflicting information?

If so, then this book is for you!

Throughout my career, I’ve spoken with several recruiters, submitted hundreds of job applications, attended dozens of interviews, and even sat on hiring committees. I’ve also spent many hours reading through job hunting advice online and while some of it is very good, much of it isn’t very good at all, and almost all of it is confusing and contradictory. So, I wrote this book to cut through some of the clutter and to help you find the job of your dreams!

The 63 job hunt myths in this book will take you through the entire hiring process, from writing your resume, to looking for job ads, applying, interviewing, and finally evaluating the results. For each job hunt myth, I’ll tell you whether it’s busted, confirmed, plausible, or sometimes busted and sometimes confirmed . . . and then I’ll explain why. My hope is that you’ll be able to use this book as a lightweight career handbook, providing you with some useful job search tips along your journey to successful employment!

And to keep this book easy to follow, I’ve organized the 63 job search myths into the following 13 categories:

Part 1: Resume Writing
Part 2: Cover Letter Writing
Part 3: Selecting References
Part 4: Where to Find Jobs
Part 5: Evaluating Job Ads
Part 6: How to Apply
Part 7: Online Application Forms
Part 8: Waiting for a Response After Applying
Part 9: Interview Clothing and Makeup
Part 10: Interview Questions
Part 11: Interview Follow-Up
Part 12: Evaluating the Employer
Part 13: Results

Finding employment can often feel like a daunting and confusing task, but it doesn’t need to be. If you follow a handful of simple tips, then you’ll soon have the career of your dreams! You CAN have a successful job hunt! And this book will show you how.

What are you waiting for? Start your career search today!

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The Beginner’s Guide to Content Marketing: How to Drive Traffic, Provide Value and Increase Revenue by Jessica Ainsworth

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The Beginner’s Guide to Content Marketing: How to Drive Traffic, Provide Value and Increase Revenue by Jessica Ainsworth

Struggling to convert clients into sales? Learn how to be an authority in your niche, what content marketing is, and what it can do for you!

Content marketing is about providing valuable and relevant information to your followers and potential customers – for free. Why? Because you want to demonstrate that you’re an authority on the subject to instill confidence and you want to demonstrate that, yes, it’d be nice to make sales, but that it is not all about the money. When done correctly, this type of marketing can help you drive traffic to your website, provide value for your audience and increase your company’s revenue.

By including the right keywords and formatting you have the ability to rank on page one of Google and the other search engines, meaning increased revenue. Sounds good, right? To get that coveted first page result, though, it takes time, research and effort on your part. The first step? Understanding what it is exactly that you need to do to create effective content. This book will show you how to do just that, and more!

Jessica Ainsworth, founder of Pendragon Consulting, LLC, a digital marketing agency, has years of experience helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Content Marketing gives you the tools to provide valuable and relevant information to your potential customers and drive traffic that will convert to sales while doing so.

In this book, you’ll discover:
•What content marketing is
•How to define a target audience
•SEO basics
•Effective blogging techniques
•How to create and use lead Magnets
•How to create and use landing pages
•About infographics
•The potential of podcasts
•What videos can do for your business
•About social media in content marketing
•How to create an effective content marketing strategy
•And more!

This book is designed with the beginner in mind and walks through the basics of what content marketing is and how to accomplish it effectively.

Get The Beginner’s Guide to Content Marketing and start getting more leads today!

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SMART Objective Setting for Managers: A Roadmap by Irial O’Farrell

About SMART Objective Setting for Managers: A Roadmap by Irial O’Farrell:

Want to reduce your frustration while increasing your team’s performance? Then this is the book for you. When setting objectives as part of performance management, many, many managers struggle with one or more of the following:

1. Defining the desired outcomes of performance
2. Diagnosing team members’ individual starting points
3. Defining tangible objectives for “soft” behavioural performance issues
4. Understanding what can go wrong in the communication process, when agreeing objectives

SMART Objective Setting for Managers unpacks each of these challenges and sets out a roadmap to how to design and agree objectives that will really make a difference to your team’s performance while lessening your own frustration with them.

The book breaks down the SMART process and rebuilds your understanding of the framework through the lenses of the specific individual, the “human “in general, your own assumptions and the organisation’s performance needs. Told through stories, the book clarifies the 4 different objective types, what motivates humans, and how to both prepare for and conduct the objective setting meeting.

Feedback themes from readers include:
– I thought I knew SMART objective setting…turns out I didn’t!
– Chapter 8 – Behavioural Objectives is a game-changer
– I wish I’d read this book years ago
– All employees should read this book – it will hugely help them manage their career

Buy the book, and follow the author on social media:
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The Beginner’s Guide to Facebook Advertising

About The Beginner’s Guide to Facebook Advertising:

Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.

Advertising on Facebook is so much more than just boosting a post. Don’t lose out on sales from “abandoned cart” customers! Capture potential customers who visit your website but don’t complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team’s delight when you present them with a list of qualified sales leads.

This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.

Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience on helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform.

In this book, you’ll discover:
• What Facebook Advertising is
• Why you should be advertising your business on Facebook
• How you to advertise on Facebook
• And more!

“Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram!” — Amazon review

Get The Beginner’s Guide to Facebook Advertising and start generating more leads today!

Buy the book, and follow the author on social media:
Learn more about the writer. Visit the Author’s Website.
Buy the Book On Amazon.
Visit the Facebook Fan Page.
Visit the Twitter page.

The Beginner’s Guide to Facebook Advertising by Jessica Ainsworth

The Beginner’s Guide to Facebook Advertising by Jessica Ainsworth

Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.

Advertising on Facebook is so much more than just boosting a post. Don’t lose out on sales from “abandoned cart” customers! Capture potential customers who visit your website but don’t complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team’s delight when you present them with a list of qualified sales leads.

This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.

Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience on helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform.

In this book, you’ll discover:
• What Facebook Advertising is
• Why you should be advertising your business on Facebook
• How you to advertise on Facebook
• And more!

“Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram!” — Amazon review

Get The Beginner’s Guide to Facebook Advertising and start generating more leads today!

Buy the book, and follow the author on social media:
Learn more about the writer. Visit the Author’s Website.
Get This Business Book From Amazon.
Visit the Author’s Twitter page.

Understand Money: Your First Step to Financial Freedom (And Not Eating Cat Food in Retirement) by Todd Havens

About Understand Money: Your First Step to Financial Freedom (And Not Eating Cat Food in Retirement) by Todd Havens:

#1 NEW RELEASE in Financial Services and previous #1 BEST SELLER (Free) in Personal Finance, Wealth Management, Retirement Planning, Financial Services & Investing Basics!!

Reviews: A “page turner,” “infectious” and “an absolute gem!”

Retire rich and spend it all. Or create lasting wealth for your family as a first-generation millionaire. Or simply get a good night’s sleep because you are finally in control of your finances.

The choice is yours when you “get” the simple rules of money, change your mindset and start to Think Wealthy.

After all, no one wants to be burping cat food in retirement at the hands of a shaky government program, the possible fate of the 80% of Americans who currently live paycheck-to-paycheck.

There is no Big Secret to wealth – but there are a few simple, timeless rules and one powerful equation you only need to learn once, rules like:

Wealth is a process, not an event.

In Understand Money: Your First Step to Financial Freedom, Todd Havens, a debt-free dad and first-generation millionaire who spent his 20s and 30s as the “poorest guy in any room,” walks you through the first of his six-step Think Wealthy Personal Finance series with a sense of humor so you can master your money and set yourself up for financial safety, security and freedom for life.

Understand Money: Your First Step to Financial Freedom will show you:
• The 5 Things Wealthy People Already Know About Money
• What Money Is REALLY For (Beyond Spending)
• Money’s Two Main Enemies to Avoid
• How to Use The Money Dam™ to Set Your Financial Goals and Track Your Progress Using Just One Number
• BONUS: The Million Dollars Game
• And more!

Not understanding money is not our fault, of course. When the majority of Americans do not even have $1,000 set aside for an emergency, the system is obviously broken.

No one has ever taught you everything they know about money – no one has had the money talk with you. Without that conversation, you might equate money with lack and struggle and loss.

Fortunately, having confidence with every financial decision you make is much easier than you might think.

The full Think Wealthy Personal Finance 6-Step book series consists of:

1. Understand Money
Your First Step to Financial Freedom

2. Understand Wealth
What You Have in Common with All Wealthy People

3. Meet Your Inner Billionaire
The Three Core Beliefs of Your Inner Winner

4. Think Wealthy
Top 10 Ways to Train Your Brain for Financial Success

5. Create Your Fortune, Big or Small
Your Only Two Paths to Financial Independence

6. Master Your Money for Life
Living by the Four Pillars of Well-Rounded Wealth

Now let’s have some fun talking about money and laugh our way to financial freedom together!

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Passive Income Freedom: 23 Passive Income Blueprints: Go Step-by-Step from Complete Beginner to $5,000-10,000/mo in the next 6 Months!

About Passive Income Freedom: 23 Passive Income Blueprints: Go Step-by-Step from Complete Beginner to $5,000-10,000/mo in the next 6 Months!:

“Audacious ideas aplenty in this breezy financial guide.” – KIRKUS Reviews:

“An easy-to-understand, step-by-step guide…broad in scope, thorough in its research, and clearly explains what works best and why…. focuses on realistic and doable enterprises that involve little risk or start-up capital….” – FOREWORD CLARION Reviews

“Gundi Gabrielle’s Passive Income Freedom offers beginning entrepreneurs an overview of how to create passive income streams. The 23 blueprints for passive income…are extremely varied, from selling video stock footage to running a piano rental business to selling merchandise on Amazon. Each blueprint includes an overview of the business, its virtues, and a generic step-by-step guide for getting started.” – BOOKLIST Magazine

“Thorough, step-by-step plans–readers can’t help but feel inspired!
With names like “The Slot Machine Approach” and “The Ninja Advantage”, Gabrielle’s strategies are fun to read and easy to apply…. offers business ideas for every personality type.” – SAN FRANCISCO BOOK Review

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Influencer Fast Track – From Zero to Influencer in the next 6 Months!: 10X Your Marketing & Branding for Coaches, Consultants, Professionals & Entrepreneurs

About Influencer Fast Track – From Zero to Influencer in the next 6 Months!: 10X Your Marketing & Branding for Coaches, Consultants, Professionals & Entrepreneurs:

‘Reading Gundi’s book gives you the ‘Kick in the Pants’ motivation of a Tony Robbins event.” The fastest marketing and branding blueprint to get you from ZERO to Influencer — period! NOT another Instagram or social media book. Instead, #1 Bestselling Author & Entrepreneur Gundi Gabrielle, aka SassyZenGirl, shares a unique, but highly effective approach laid out in an easy to follow, proven seven step formula.

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Comfort Zone Correction: Unfiltered True Stories In Successful Selling By Emily Horabik

About Comfort Zone Correction: Unfiltered True Stories In Successful Selling By Emily Horabik:

Do you have a dream? Do you consider yourself an entrepreneur? Are you working in circles and getting nowhere, especially with everything going on in the world today?

You are not alone.

Writer Emily Horabik was no different. She was struggling to break out of her comfort zone when she met her friend for lunch one day. He was with his mentor Mr. Brown, and that day everything changed, as Mr. Brown began to share his real life experiences from over 4 decades of successful selling as an entrepreneur.

Comfort Zone Correction: Unfiltered True Stories In Successful Selling recounts over 25 encounters, thought processes, and strategies that will teach you how to draw attention, win customers, and create growth in any industry or career. Look at this new normal we are living in from a solution driven perspective and the Wrap-Up Lessons at the end of every chapter will soon become your sales secrets.

Learn from chapters such as:

Please Allow Me To – Grow with an insatiable appetite to sell anything to anybody.
I Feel Ya Brotha’ – Think outside of the text book box to foresee failure and beat it.
Harness the Power of Fear – Learn that fear can be a great motivator and valuable tool.

These lessons are applicable to any of life’s situations, not just entrepreneurship. The goal of this book is to motivate you, and reignite that fire and drive inside of you so that you can reach a new level of excellence.

Let this be your wake-up call to recollect your passion, potential, or dream and go after them.

Success is always possible, even if you have failed previously. This book is proof of that.

Come out of your Comfort Zone and realize your potential by reading this book today!

We will be offering the book for FREE on Kindle August 6th and 7th! We would appreciate a REVIEW on Amazon about your favorite lesson learned!

In addition to the Kindle, we also have a motivational journal and paperback available for purchase exclusively on Amazon.

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Confident Introvert

About Confident Introvert:

Connect with Confidence: Networking for Introverts

Think you are doomed to fail at networking because you are an introvert?

Think again!

Introverts can be confident and excel at networking online or in real life.

Networking doesn’t have to feel like a sales-focused event where you’re using people to get ahead. Create meaningful connections, easily strike up genuine conversations, and dazzle people with your natural charm.

In Confident Introvert, Stephanie Thoma shows you the key steps you’ll need to take to unlock your potential and win at networking. Within these pages, you’ll discover strategies that go beyond collecting business cards to find your natural confidence and connect with anyone.
Confident Introvert will help you build new friendships at online and in-person events for priceless career growth.

Whether you’re looking to move ahead in your career or grow a company, Confident Introvert will galvanize you into action and pave a clear path for your networking success.

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The Agency Blueprint: The Business System That Leads to Success by Robert Patin

The Agency Blueprint: The Business System That Leads to Success by Robert Patin

Every business starts out with an idea; the business owner endeavoring to make a dream a reality. Between starting the business and the realization of success, almost everything changes.

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The Growth Quotient by SubbaRao Mukkavilli

The Growth Quotient by SubbaRao Mukkavilli

We often think that we need Intelligence Quotient and Emotional Quotient to be successful. These two quotients were helpful until the last decade. But it is no longer the case in this era of the fourth industrial revolution.

The book explains the need to develop a strong Growth Quotient in this era of corona and age of robots. The growth quotient consists of four underlying quotients that a modern leader requires to progress the career:

1. Consciousness quotient (all about self)
2. Environmental quotient (ecosystem consisting of people around us, environment, market, trends, opportunities, threats and so on)
3. Digital quotient
4. Number quotient

To develop these four quotients, we need to adopt a growth mindset. We need to give up a few traits/habits and pick up some new characteristics.

We need to acquire:

1. Strong Ambition,
2. Right Belief system
3. Complete Clarity
4. Great Discipline

ABCDs, in short.

We need to drop:

1. Expectations
2. Fear factor
3. Greed
4. Hatred

EFGH, in short.

This book teaches how to accomplish all these. This book also introduces several time-tested and easy to implement methods and frameworks to

1. Build relations
2. Improve communication and presentation senses
3. Increase trust
4. Improve overall effectiveness

This book helps the readers to become leaders.

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Serving To Lead: Lessons in Adversity and Resilience from the Battlefield, Gridiron, and the Corporate World by Keith L. Craig

Serving To Lead: Lessons in Adversity and Resilience from the Battlefield, Gridiron, and the Corporate World by Keith L. Craig

Serving To Lead, is a brilliant ‘oeuvre’ and provides leadership lessons relevant for every profession. It delivers a compelling personal narrative
underpinned by tales of tenacity during adversity and resilience garnered from the battlefield, his time playing professional football, and the corporate world.

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The Escalator Effect – A Business Fable: Four Essential Steps to Lead and Inspire Your Organization to Rising Success by Neil Goldman

The Escalator Effect – A Business Fable: Four Essential Steps to Lead and Inspire Your Organization to Rising Success by Neil Goldman

The Escalator Effect™ details four essential steps to lead and inspire your organization to rising success. The business model provides a strategy and system to help leaders build and grow meaningful focus and direction; energize and engage their teams; refine their customer (or member) experience; and create and deliver relevant distinction in the marketplace.

If you are a seasoned executive seeking new insights, in a start-up just getting going, a CEO, senior or middle management, a non-profit, or even an aspiring leader or manager, the proven concepts in this book can give you tools and ideas to escalate your personal, organizational, and financial success. The chapters are digestible and actionable quick-reads, designed to inform and inspire the reader to understand and apply the Escalator Factors™ to realize all-win victories in business and life. Buy it today: your adventure and journey awaits.

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The Servant Leader’s Manifesto

About The Servant Leader’s Manifesto:

Leadership today is outmoded and ill-suited to activate and engage the most diverse work-force in history.

This is why leaders capable of inspiring, engaging, aligning, coaching, and coaxing out individual and team brilliance are more in need than ever before.

Hence the reason for this manifesto.

Paradoxically, the answer does not lie in systems but in humanity.

The more technology pervades our lives, the greater our need for clarity, courage, caring, culture, and talent cultivation–all things that machines cannot create for us.

We cannot wait for C-suite executives to respond appropriately to this crisis of employee engagement.

We–the managers responsible for the people who create value for our companies–must do this for ourselves, and our people.

This is our manifesto!

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The 7 Strategies of Highly Successful Business Owners: Business and Marketing Secrets from the Most Successful Serial Entrepreneurs Revealed! by Jacob Hanes

The 7 Strategies of Highly Successful Business Owners: Business and Marketing Secrets from the Most Successful Serial Entrepreneurs Revealed! by Jacob Hanes

After several highly successful businesses, and a couple epic failures, Jake Hanes, CPA and highly successful entrepreneur, shares not only his step-by-step strategies on turning a business into a cash cow, but also shares the secrets of the most successful entrepreneurs. No matter your age, the industry you’re in, or your current level of success (or failure) in business to date, this book will provide the resources, insights, best practices, and ultimately, the step-by-step road map to become the #1 most successful business owner in your industry.

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Values – Not Just for the Office Wall Plaque: How Personal and Company Values Intersect

About Values – Not Just for the Office Wall Plaque: How Personal and Company Values Intersect:

This book explains what values are, how to identify personal values and company values, why understanding our values matter, how we use our values and the conflict that can arise from mis-matched values. The first half of the book is more for personal use while the second half explains how to identify and use company values.

The book explains the concepts through stories, making it a very readable business book. It has received 4 and 5 star ratings on Amazon and Goodreads.

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Business & Spirituality: Secrets of Personal, Professional, & Planetary Evolution by Justin S. Grant

Business & Spirituality: Secrets of Personal, Professional, & Planetary Evolution by Justin S. Grant

Inspirational books may provide effective motivation, but often “preach to the choir”. In our multicultural and scientific age, and with the rise and dominance of multi-national corporations, more innovative and inclusive approaches are essential to address the enormity of the issues faced by humanity. To answer this need, Business & Spirituality “preaches to the workplace”, employing an omni-denominational voice. It speaks to a wide audience: thought leaders, knowledge workers, entrepreneurs, executives, creatives, engineers, staff members, volunteers, and homemakers can all gain new insights for synchronizing personal evolution with professional development, the advancement of groups, and the up-liftment of our world.

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The Culture Book Volume 1: When Culture Clicks by Culturati and Weeva

The Culture Book Volume 1: When Culture Clicks by Culturati and Weeva

The Culture Book is a practical guide to building incredible corporate cultures. It is for everyone who believes in the power of culture, and anyone who wants to affect positive change wherever they work. Within its pages you’ll find the best stories that we’ve encountered in years of hands-on fieldwork, paired with proven, practical frameworks that you can get started with right now. Featuring insights from renowned leaders like Patty McCord (former Netflix executive), Kim Malone-Scott (author of Radical Candor), Jerry Greenfield (co-founder of Ben & Jerry’s) and many others, as well as perspectives from culture-forward companies like Southwest Airlines, Goodwill, Buffer, IDEO and more.

Readers say “This book is a gem!” and the stories are “remarkably intimate, often playful, and always relevant to the challenge of inspiring teams.” If you’re serious about building a culture capable of outperforming your competitors, this book is a great place to start.

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You Map! by Kristin A. Sherry

You Map! by Kristin A. Sherry

The first all-in-one book of its kind provides you with a real-world tested step-by-step process to achieve career clarity and execute a winning job search. Discover the four pillars of career satisfaction, determine your next best career move, and confidently explain your value in your networking conversations and job interviews!

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