Business – Book Reader Magazine

GOOD TALK GREAT SALES: The Radically Different Sales Process and Business Communication Skills of Top Producers by Robert Paolini

GOOD TALK GREAT SALES: The Radically Different Sales Process and Business Communication Skills of Top Producers by Robert Paolini

What do top salespeople differently than the rest of us? If you had this inside info how would your life change? More sales? Less struggle? Increased confidence? Meet Robert Paolini, a top-selling salesperson who has decoded the essential communication skills of top producers. His breakthrough system dispels the myths of old-fashioned selling techniques. Instead he shows you how to genuinely connect with people while helping to solve their problems with integrity. This book is a game changer!

• Know exactly what to say to quickly connect more meaningfully with prospects and
customers, thereby establishing trust.

• Discover the right questions to ask to bring you closer to the sale.

• Dramatically improve your ability to communicate and influence others, professionally and personally.

• How to build your inner game of selling – it is as important as the outer process.

• How to take information from online and deliver value offline to increase sales in any
market condition through the effective use of social media.

Whether you are in sales and want to take your career to the next level, a sales manager looking for a fresh approach for your salespeople, or if you’re simply a human being wanting to connect more deeply with others, “GOOD T.A.L.K. GREAT SALES” is a book that will make a difference in your life!

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Branding on the Eastern Front

About Branding on the Eastern Front:

“Branding on the Eastern Front is both a testimony of how western-born approaches must adapt to emerging economies, and a crash course in branding for entrepreneurs, marketers, and contemporary consumers of any kind.
The great branding master Wally Olins said in the Foreword to the book “What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen years or so is that it seeks not only to create brands in a country in which they had no existence at all for fifty or more years, but that she has done it with such verve, intelligence and creativity.”
The book is a premier, eastern view on the debate around the transformative power of branding, including relevant case studies, and an insight into the emergent corporate and entrepreneurial milieus. The author is never average: cynical and idealistic, authoritarian and inspirational—a fresh, break-the-rules storyteller with a speculative and passionate discourse.
All in all, the book is a keen practitioner’s candid account about the assimilation and development of brands and branding in post-communist Eastern Europe and other emergent markets – in a time when western-born principles of branding are being tried and tested, not only by their new grounds, but also by the changing times. “

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Kiss the Stock Market Goodbye: Make 30% – 40% Interest on Your Money Risk Free (Unless Theres a Zombie Apocalypse) by Shawn Greeves

Kiss the Stock Market Goodbye: Make 30% – 40% Interest on Your Money Risk Free (Unless Theres a Zombie Apocalypse) by Shawn Greeves

Sick and tired of low returns on your money? Hate the stress of just giving your money to a stock broker just to lose it or make low returns? Can’t stand the volatility of the Stock Market? Then this is what you have been waiting for. Take control of your money once and for all. No more guessing what kind of returns you will make on your money this year or years to come. Inside you will learn how to make 30% – 40% returns on your money. If you can add and subtract then you can make 30% – 40% interest on your money virtually risk free.

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127 Home-Based Job & Business Ideas

About 127 Home-Based Job & Business Ideas:

Whether you need a job RIGHT NOW or are looking to leave the corporate grind for a more fulfilling home-based business option, this fun 2-hour read will introduce to 133 job and business ideas that you can perform from the comfort of your home, in your own flexible time. Grouped by interests/hobbies and experience level. Start today!

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Marketing For Entrepreneurs and Small To Medium Businesses: The Definitive Guide to Driving Growth and Success by Kelly A. Mahoney

Marketing For Entrepreneurs and Small To Medium Businesses: The Definitive Guide to Driving Growth and Success by Kelly A. Mahoney

Today, small and medium businesses are faced with daunting challenges:
*Increasing global competition
*An unprecedented array of media and technologies
*New and evolving buyer expectations
*Demand for real-time and relevant brand engagement

To succeed in today’s environment, effective strategies are needed.

This book is for start-ups and established companies who want to grow their business.
*Create winning approaches to the market
*Avoid common pitfalls, saving time and money
*Eliminate waste on unproductive approaches and tactics
*Accelerate revenue growth and success

Marketing For Entrepreneurs and Small To Medium Businesses: The Definitive Guide to Driving Growth And Success will help you
thrive in today’s complex environment.

Buy the book, and follow the author on social media:
Learn more about the writer. Visit the Author’s Website.
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Paying the Piper: 7 Tax Traps Hidden in Your 401k & IRA…and Strategies For Planning Your Escape by Craig Wear

Paying the Piper: 7 Tax Traps Hidden in Your 401k & IRA…and Strategies For Planning Your Escape by Craig Wear

If you do what you’re taught, you save for retirement inside your workplace 401k plan. Unfortunately, what you may not understand is that you’re creating a costly monster. You may be subject to lifetime income taxes in excess of eighty percent of the balance of your account. This book uncovers the reasons that cause these ongoing taxes and reveals specific strategies that allow you to take immediate action. The newest changes in our tax codes have created an unparalleled opportunity to save a lot of money for the rest of your life. The purpose of the book is to teach you simple steps that can be implemented to save literally hundreds of thousands of dollars of income taxes.

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Marketing For Entrepreneurs and Small To Medium Businesses: The Definitive Guide to Driving Growth and Success by Kelly A. Mahoney

Marketing For Entrepreneurs and Small To Medium Businesses: The Definitive Guide to Driving Growth and Success by Kelly A. Mahoney

Today, small and medium businesses are faced with daunting challenges:
*Increasing global competition
*An unprecedented array of media and technologies
*New and evolving buyer expectations
*Demand for real-time and relevant brand engagement

To succeed in today’s environment, effective strategies are needed.

This book is for start-ups and established companies who want to grow their business.
*Create winning approaches to the market
*Avoid common pitfalls, saving time and money
*Eliminate waste on unproductive approaches and tactics
*Accelerate revenue growth and success

Marketing For Entrepreneurs and Small To Medium Businesses: The Definitive Guide to Driving Growth And Success will help you thrive in today’s complex environment.

Buy the book, and follow the author on social media:
Learn more about the writer. Visit the Author’s Website.
Get This Business Book From Amazon.
Visit the Author’s Facebook Fan Page.
Visit the Author’s Twitter page.

Design Your Life & Business

About Design Your Life & Business:

What If You Could Design a Life and Business You Love?
This book is for the young and young-at-heart women business owners who have started a business, or she is dreaming of starting a business. She has lots of big ideas but doesn’t know where to start. She has trouble managing her time and reaching the big lofty goals that she set for herself. She wants to design a lifestyle business not create a job for herself.

Do You Need Ideas for Small Business Startup?
Or Do You Suffer from Too Many Ideas?
This book provides tools you need to keep track of your big lofty ideas and then narrow them down and decide on the best idea for you to do next.

What If It Were Fun to Design Your Life and Business?

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Wrangling Squirrels: Project management lessons you won’t learn in school

About Wrangling Squirrels: Project management lessons you won’t learn in school:

A great deal is at stake. Careers and businesses may rise or fall with the outcome of a project, and you have been chosen to lead the charge. Project Management is convoluted and complicated. You are dealing with project team members and stakeholders; different people focused on different things, scrambling around in different directions. It’s like Wrangling squirrels!
This book will explore many important concepts that have been overlooked in the contemporary teaching of project management. Gain real-world knowledge with this heavily scenario-based collection of knowledge from experienced experts in the field of Project Management.

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Marketing For Entrepreneurs and Small To Medium Businesses: The Definitive Guide to Driving Growth and Success by Kelly A. Mahoney

About Marketing For Entrepreneurs and Small To Medium Businesses: The Definitive Guide to Driving Growth and Success by Kelly A. Mahoney

Today, small and medium businesses are faced with daunting challenges:
*Increasing global competition
*An unprecedented array of media and technologies
*New and evolving buyer expectations
*Demand for real-time and relevant brand engagement

To succeed in today’s environment, effective strategies are needed.

This book is for start-ups and established companies who want to grow their business.
*Create winning approaches to the market
*Avoid common pitfalls, saving time and money
*Eliminate waste on unproductive approaches and tactics
*Accelerate revenue growth and success

Marketing For Entrepreneurs and Small To Medium Businesses: The Definitive Guide to Driving Growth and Success will help you thrive in today’s complex environment.

Buy the book, and follow the author on social media:
Learn more about the writer. Visit the Author’s Website.
Get This Business Book From Amazon.
Visit the Author’s Facebook Fan Page.
Visit the Author’s Twitter page.

Marketing For Entrepreneurs and Small To Medium Businesses: The Definitive Guide to Driving Growth and Success

About Marketing For Entrepreneurs and Small To Medium Businesses: The Definitive Guide to Driving Growth and Success:

Today, small and medium businesses are faced with daunting challenges:
*Increasing global competition
*An unprecedented array of media and technologies
*New and evolving buyer expectations
*Demand for real-time and relevant brand engagement

To succeed in today’s environment, effective strategies are needed.

This book is for start-ups and established companies who want to grow their business.
*Create winning approaches to the market
*Avoid common pitfalls, saving time and money
*Eliminate waste on unproductive approaches and tactics
*Accelerate revenue growth and success

Marketing For Entrepreneurs and Small To Medium Businesses: The Definitive Guide to Driving Growth and Success will help you
thrive in today’s complex environment.

Buy the book, and follow the author on social media:
Learn more about the writer. Visit the Author’s Website.
Buy the Book On Amazon.
Visit the Facebook Fan Page.
Visit the Twitter page.

Landlording Made Simple: 6 Steps to Getting Tenants

About Landlording Made Simple: 6 Steps to Getting Tenants:

With over a decade of real estate experience, Dayton Duncan shares his insights to owning the landlord game. Dayton has closed over twenty deals and has created an effective guideline for finding and managing tenants. In this 6 step guidebook, Dayton details his learnings on filling properties and instituting the proper protections from day 1 to ensure that no money is lost. This guide is a short read intended to provide the essential information needed to structure your tenant acquisition process. These steps provide the framework to help any investor, new or veteran, package their documentation, attract tenants and conduct thorough screenings.

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From Debt to Destiny: Creating Financial Freedom from the Inside Out by Genein Letford

About From Debt to Destiny: Creating Financial Freedom from the Inside Out by Genein Letford

Want to eliminate debt, build savings and create opportunities for financial freedom?

Genein shows you how to go from $100,000 of debt to building wealth. This book uses hilarious stories and step-by-step strategies to guide you in creating the financial freedom you deserve.

From Debt To Destiny will show you:

-How to stop debt ruining your life
-How to prevent high interest rates eating away at your savings
-How to avoid the “salary penalty” of a low-paid job
-How to not get suckered into the worst deals on cars and other expenses
-How to deal with debt and decrease your loans while in college
-How to invest while still paying off debt
-How to stop living a money-stressed life and start living a life of purpose!

If you’re ready to stop being a slave to your money and live a life in which your money serves you, your family and your mission, this is the book for you!

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Climbing the Corporate Ladder: How I Went from $15/hour to over $130,000/year in Information Technology by Dean Cantave

About Climbing the Corporate Ladder: How I Went from $15/hour to over $130,000/year in Information Technology by Dean Cantave

Father, Blogger, U.S.Navy Veteran, and 20-year IT Professional Dean Cantave shares a very personal story on how he separated from the U.S. Military in 2006 and entered into civilian life to build his Information Technology career. He shares the strategy, the mindset, and the action plan that he used to go from $15 an hour to a 6-figure salary in Information Technology by the age of 35.

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Why are you still a slave

About Why are you still a slave:

WAYSAS is one of the few books about money that does not tell you how to make it. What you will learn, is how to understand it! Then you will have as much of it as you want.
Anyone can write a book about how they made money in business, property or shares but the truth is, unless you understand money, these vehicles will never lead you to it. Reading books like this is akin to reading about how someone won the lotto. There are a 1000 ways to wealth and only a few will suit you. The chances of you finding a plan to wealth, that works for you in a book are slim. So better than a plan to make money, you need to understand money and that is what I will teach you.
Learn what Stops 98% of people succeeding at anything. Why two people with the same capital, idea and timing can go to the market and have very different outcomes. Why one man goes broke and why one retires rich!.
The fact is, making money is easy, You don’t need a magic formula, lots of capital, great intelligence, beauty or even more time. What you do need is enough Faith to start playing the wealthy peoples game. Faith to play a game by rules you don’t understand, on a field you have never been on, when you can not even see the goal posts. Just knowing the rules to that game won’t help you, unless you start playing by them and so you will need faith.
You think you need to understand them to play BUT that is why your Poor!. You just have to play the money game by the rules until you start to profit, only then will you understand.
Turning the steering wheel of the car will not change its direction until the car starts moving. Just knowing the right way to go will not help and so this book is not about that, Its about how to get the car started and get your life moving in the right direction!

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Resilience: It’s Not About Bouncing Back: How Leaders and Organizations Can Build Resilience Before Disruption Hits by Jennifer Eggers

About Resilience: It’s Not About Bouncing Back: How Leaders and Organizations Can Build Resilience Before Disruption Hits by Jennifer Eggers

The power of resilience within organizations and can transform an average company into a powerhouse. Yet, even in times of rapid disruptive change, there is no manual for building resilient organizations. This book is that manual.

Resilience, left to individuals, will only ever be built by people in the moments that require them to dig deep and find it. The real power in building resilience before we need it, lies in what we can accomplish when our organizations become resilient. This book presents a simple framework for leaders and organizations to prepare for sustainable results in the face of rapid, disruption.

The power for organizations lies in the act of methodically and collaboratively building a collective resilience framework to increase their ability to thrive in the face of complex challenges for which the answer, and often even the definition of the problem itself, may not be obvious. These challenges frequently require both the organization and the leaders within them to make trade-offs in values and loyalties. Often, an individual’s resilience will ‘get them through’ such changes, but a more effective approach is to build organizational resilience before we need it.

Building resilience involves intentional preparation to increase our ability to emerge from challenges better equipped to deal with them than we were in the past–a transformation into a stronger self. For organizations in an environment of rapid, disruptive change, there is often no ‘back’ to bounce to after disruption, because by the time they right themselves things have changed.

This book presents a simple framework that can be applied to both individuals and organizations. It’s proven and it works.

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Your Journey To Becoming Unskippable (in your business, life & career) by Jim Kukral

About Your Journey To Becoming Unskippable (in your business, life & career) by Jim Kukral

Struggling to reach the people who matter? Discover a new mentality to help you stand out from the crowd.

Having trouble making an impact in today’s distracted world? Are your online efforts falling on deaf ears? Have tried-and-true marketing tactics led to nothing but disappointment? Keynote speaker and thought leader Jim F. Kukral is a recognized business branding expert whose work has appeared in the New York Times and the Wall Street Journal. With his finger on the pulse of the modern marketplace, he’ll show you how to use today’s connection-driven mindset to make the most of your life and work.

Your Journey to Becoming Unskippable demystifies a world where customers think and act differently. Using case studies and anecdotes, Kukral shares how to stop consumers from scrolling past your content and get them to start paying attention. Written in a conversational style, this book helps instill followers with true belief in your business, giving you a powerful edge over your competition now and well into the future.
In Your Journey to Becoming Unskippable, you’ll discover:

Intuitive stories that show you the practical application of groundbreaking concepts
How to let go of old ideas to avoid mistakes and plan for the changing times
New ways of thinking that rise above old-fashioned marketing and earn lifetime customers
Tactics to showcase common-held beliefs to help you attract the right attention
Methods to employ the “unskippable” concept right away for immediate results, and much, much more!

Your Journey to Becoming Unskippable is your essential guide to changing the way you achieve true success. If you like practical ideas, no-nonsense approaches, and honest advice from a renowned expert, then you’ll love Jim F. Kukral’s fresh take on today’s transformed business world.

This Non-Fiction book is available in these Formats: eBook, Print

Buy Book Here.

Diagnostic & Prescriptive Judgment Enforcement: The New Model for Judgment Recovery by Joe Dickerson

About Diagnostic & Prescriptive Judgment Enforcement: The New Model for Judgment Recovery by Joe Dickerson

This book examines why there continues to be an 80% failure rate in enforcing judgments in the U.S. It reviews what judgment creditors and their attorneys continue to do wrong and how that mind set can easily be corrected to reverse these failures and allow the victims of fraud and other maleficence recover their losses. Victims of fraud, theft, family disputes, contract disagreements, estate settlements or divorce and child support matters according to the courts are entitled to a fair resolution. It is then up to their attorneys and team of forensic accountants, digital forensic specialists, forensic research experts and case managers to trace and document the hidden or diverted assets, often both domestically and internationally and cause these assets to be recovered for the victims.

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The Perfect Firm : Your Playbook For Building A Perfect Accounting Business by Rob Nixon

About The Perfect Firm : Your Playbook For Building A Perfect Accounting Business by Rob Nixon

After spending 23 years working with 170,000 accountants in 30 countries Rob Nixon has worked out what a Perfect Firm might look like.

Nixon, who has directly coached 800 firms to success and educated tens of thousand more, is the worlds #1 authority on how accounting firms can achieve peak performance and build a great accounting business.

In these pages, through plain English you’ll discover:

* How to combat digital disruption and build a sustainable business

* How to develop a business model that produced $1M profit per partner

* Strategies from the worlds most profitable firms

* Which numbers are important and which are not

* How to create capacity without hiring more accountants

* How to grow your revenue exponentially

* How to market and sell professionally

* Why Value pricing must be implemented – and how to implement it

* Winning new clients is easy once you know how

* A process for engaging your team in new ways.

The Perfect firm is your playbook for for building a perfect accounting business.

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Escaping the Gray: When Launching Your Idea Full Throttle is the Only Option by John Rizvi

About Escaping the Gray: When Launching Your Idea Full Throttle is the Only Option by John Rizvi

Inventors and entrepreneurs know that the joy of creating something that changes everything is tempered with the terror of failure. Some of the greatest leaps of faith in human history were viewed as madness before they became the revolutionary developments that altered everything about the way
we live, work and play. By turns funny and serious, whimsical and straightforward, vulnerable and honest, John Rizvi details his journey from resigning as a patent attorney for one of the most prestigious and revered patent law firms in the world – a firm that counted Bell, Edison, the Wright Brothers and Ford among its distinguished client roster – to going out on his own to represent tomorrow’s leaders in innovation. If you are an inventor or entrepreneur with a new idea, you cannot help but relate to the long, exhilarating, and yet sometimes painful journey of creating something new. Follow along and discover the secrets behind doggedly pursuing your dreams and the courage to risk escaping the gray in your life.

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