Business – Book Reader Magazine

ALL REPORT: Culture, Diversity, Leadership – Stop Talking And Execute by Diane Primo

ALL REPORT: Culture, Diversity, Leadership – Stop Talking And Execute by Diane Primo

A must-read for every CEO and high-level executive, ALL enables executives to become active participants in the dialogue around diversity, equity and inclusion.

ALL may be the first book to document how diversity in the workplace is broken and why. Its insights extend across a diverse group, including white, black, Latinx, & Asian men and women, as well as LGBTQ+ and disabled individuals.

* Provides diversity insights on a nationally representative sample of workers to understand basic needs and attitudes by segment
* Reports new quantitative survey results across a diverse group of individuals, ensuring you have an actionable and cohesive understanding of everyone
* Examines 23 existing diversity programs to understand effectiveness and share each segment’s perspective on relevancy and impact
* Incorporates real world examples of corporate responses to Black Lives Matter and other social issues
* Goes beyond diversity alone and outlines critical inclusion and equity measures
Incorporates statistical evidence from secondary sources regarding diversity ROI
* Provides a basic, actionable, seven step plan that every business should follow
* Designed to be a quick and engaging executive read

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Leadership With A Purpose: Motivating Your Engineers by Robert D. Murphy

Leadership With A Purpose: Motivating Your Engineers by Robert D. Murphy

Effectively motivating, inspiring and leading engineering professionals is about putting people first. Here’s how you do it.

In today’s world, effectively motivating and managing highly intelligent technology professionals is challenging. Around the world, people are more educated, informed and highly social about their careers and employers, making retention and employee happiness a full-time job. In fact, companies are beginning to recognize these impacts and have begun employing more “PeopleOps” type human resources professionals to tackle this head-on.

The reality is that most engineers don’t leave jobs, they leave managers. While having a swanky and modern human resources strategy helps keep the company on the cutting edge of benefits and overall happiness, it does not solve the root problem – having good managers that motivate engineering teams.

In the remote and global workforce that we all participate in, establishing a healthy work culture with safe boundaries is an ongoing task that cannot be forced. Add in the complexities of global cultural differences and political phenomena; it’s every leader’s nightmare to manage well.

This book will cover what makes an engineering culture, how to cultivate it, and how to build trust with your teams.
After reading this book, you can effectively motivate, inspire and lead engineering professionals of all levels that are happy and loyal to you.

With years of experience within the software engineering and technology sectors, Robert Murphy has become an expert in building healthy company cultures and motivating engineering professionals.

Once deemed “The King of Culture” by a previous employer, he is passionate about helping other technology leaders on their mission to build highly effective teams. In this debut book, Robert describes his proven methods and provides a roadmap to successful leadership with a purpose!

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Unleashing Organizational Creativity for Business Excellence: Understanding & applying the powerful concept of Radiant & Visual thinking In Organizations

About Unleashing Organizational Creativity for Business Excellence: Understanding & applying the powerful concept of Radiant & Visual thinking In Organizations:

Organizational Creativity is a potent competitive advantage in any organization, but many a times not given its due importance. The journey towards becoming an innovative organization starts by sparking the creativity of the employees. Generating new ideas or overcoming challenges in an organization is easily aided using the concept of radiant and visual thinking via Mind Maps. This is a quick read e-book to bring CEO’s, HR heads, Managers and all interested to speed on the basics of Mind Mapping and how it can be applied in a variety of situations inside any organization.

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Planning, The Mind Map Way: Your Quick Start Guide to Mind Mapping & How It Can Be Used For Planning, the Bridge between Ideas & Execution

About Planning, The Mind Map Way: Your Quick Start Guide to Mind Mapping & How It Can Be Used For Planning, the Bridge between Ideas & Execution:

Traditional techniques for Mind Mapping are pretty linear and hence planning may infact be perceived as boring. On the contrary, planning being the bridge between ideas and execution, it should be a highly engaging activity (but not time consuming) for it to be effective.

Planning should help not only organize & prioritize tasks but more importantly motivate you to action and thus help overcome that feeling of being overwhelmed when you have a too much to do.

With this short e-book, learn a lean and effective ways to plan using Mind Mapping. Whether you are into software driven or hand drawn Mind Mapping, either way you would be able to utilize the technique presented therein.

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The Shadow Banker’s Secrets: Investment Banking for Alternatives [2nd Edition] by Benjamin Summers

The Shadow Banker’s Secrets: Investment Banking for Alternatives [2nd Edition] by Benjamin Summers

A shadow bank is a non-depository financial institution that provides services similar to traditional commercial banks but operates under exemptions from normal banking regulations. Investment banks, private equity and hedge funds are examples of a few types of shadow banks. They create debt and equity capital across the global financial system.

The highest level of financial expertise and sophistication is captured by shadow banks… expertise that affords these institutions the ability to not only structure investments that outperform anything available to the public, but more importantly, to create almost infinite capital at will. Over the past half century, shadow bank’s esoteric expertise has fueled the explosive growth of the financial services industry that has corrupted the principles of free markets through regulatory capture and the Federal Reserve itself.

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Customer Escalations Management: The Golden Recipe(The ultimate guide on how to provide amazing customer service and exceptional customer experience) by Nikolaos Zormpas

Customer Escalations Management: The Golden Recipe(The ultimate guide on how to provide amazing customer service and exceptional customer experience) by Nikolaos Zormpas

Are you ready for AMAZING Customer Service & Experience?
What about EXCEPTIONAL Service Delivery?
Do you want to see your customers returning back Again & Again?

If so, then this is the book for you!!!

No one likes complaints, especially from customers. What if we look at these complaints differently though, by seeing them as opportunities instead of problems? When customers raise an issue with your business, they’re giving you a chance to make it up to them instead of just taking their business elsewhere. It’s also a chance to learn what areas in your business may be problematic and need fixing.

You should still aim to avoid escalations; nevertheless, your attitude toward them should make all the difference.

In Customer Escalations Management: The Golden Recipe, you will discover:

◆ The 8 phrases and words you should never use when dealing with complaints to avoid further aggravating your customers.
◆ How to handle customer complaints seamlessly to ensure no cases get dropped.
◆ Why customer escalations can actually be a boon to your company.
◆ How a company’s leaders can significantly improve customer relations, even without being involved in day-to-day customer interaction.

And much, much more!

No matter how big or small your company is, having a customer escalations management system in place is essential. Following Nikolaos Zormpas’ Golden Recipe will prepare your organization to manage customer complaints and escalations for all types of situations, while ensuring customer satisfaction and retention.

If you want to reduce stress, frustration, and dissatisfaction for your customers (and your employees), then grab your copy now.

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The Rookie CEO, You Can’t Make This Stuff Up! by Bill Miller

The Rookie CEO, You Can’t Make This Stuff Up! by Bill Miller

Mistakes by new CEOs teach the qualities that give certain rookie chief executives an edge and tell readers where others went wrong. Savor their successes and failures. The book has four sections – path to CEO, philosophies, leadership styles, and how these drive company cultures. Like a funny story? See why “You Can’t Make This Stuff Up!”

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Adapt: Scaling Purpose in a Divisive World by Diane Primo

Adapt: Scaling Purpose in a Divisive World by Diane Primo

ADAPT: Scaling Purpose in a Divisive World represents the most up to date, cutting edge thinking on corporate purpose.

ADAPT is both a framework for understanding corporate purpose and a way to achieve more a resilient, adaptable business. Filled with original research, ADAPT reveals insights from 16 contributors providing new thoughts on building and mastering purpose, from Microsoft, the most valuable company in the world, to Nike, arguably the most culturally relevant company in the world. The ADAPT framework will help both the novice and the advanced thinker put in context insights on culture, controversy, ESG, DE&I, Covid-19, and how to catapult purpose in business.

If you are interested in corporate purpose then this is the one book you should read.

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The Impact Makers

About The Impact Makers:

Be an Impact Maker

In business, it’s all about making a positive impact every
day.

Be inspired by the voices of more than 75 leaders from
around the world sharing key learnings from their
journey to exceptional leadership, including:

• Building vibrant cultures of innovation
• Developing authentic, trusted relationships
• Embracing diversity
• Improving strategic decision-making by leveraging
data
• Demonstrating leadership behaviors that generate
exceptional results
• The power of optimism

Once you commit to engaging and serving others … get
ready to be amazed by all that is possible.

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Death of a Yellow Page Salesman: From Lost to Found — Filled to Overflowing by Paul T. Neustrom

Death of a Yellow Page Salesman: From Lost to Found — Filled to Overflowing by Paul T. Neustrom

Having advised and consulted over 10,000 business owners never prepared me for hitting the lowest point in my career. For over 40 years working mostly in marketing and advertising in yellow page directories, I found Google had effectively destroyed my career. Recovering from that was not an instant process but I describe the struggles and triumphs of that journey in this book. My mission now is to help entrepreneurs and business owners to dominate in marketing through: KillingItOnline.com

Among the vast array of self-help books that promote their own methods of being successful, very few speak of an understanding of effective communication and why these principles work. It is transformational when we understand the way we communicate with others, which is oftentimes governed by how we talk to ourselves. Marketing is my specialty, and I am writing this book to show how the power of words will change your life.

Through this book, you will learn how to grow and transform your business and life by gaining inspiration from the small, still voice of God. Going from lost to found is something; not only business owners do, but that we can do for our own lives. Filled to overflowing is a whole other story.

See my #1 Bestselling Book on Amazon called “Coaching Inc” with lead author Ray Brehm. My chapter was his favorite and is called “TOPGUN Coaching.”

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Sales Mastery Essentials Made Simple: Your Master Class On The Inner Game Of Selling With 7 Keys To Becoming A Sales Machine by Ruth Farrington

Sales Mastery Essentials Made Simple: Your Master Class On The Inner Game Of Selling With 7 Keys To Becoming A Sales Machine by Ruth Farrington

A Master Class in print to becoming a dynamic sales machine. This book will help increase your sales ability by teaching you the S3 method in a nutshell. Learn how to see, solve and satisfy your client. Access their hidden desires. Connect with anyone, anywhere, anytime. See the invisible, solve the puzzle, and satisfy the dream, theirs and yours. Learn to enjoy and embrace helping others. Always be connecting the wealth is greater than you know. Celebrate!

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Sell More With A Right-Brain Marketing Strategy by James I. Bond

Sell More With A Right-Brain Marketing Strategy by James I. Bond

Welcome to the only book that teaches you how to “light the fire of desire in your buyer!”

Entertaining and Mind-Blowing. You’re About to Gain Access to Something So Revolutionary It Will Change Your Ads, Emails, Social Media Posts, and Sales Pitches Forever.

“Superb marketing book… I could hardly put the book down after I started reading it.” – Reviewer Joe Wisinski for Readers’ Favorite Book Awards

Winner of **Editor’s Pick** from Publishers Weekly

**Readers’ Favorite 5-Star Award Winner**

“A strategy-packed business marketing guide” – BookLife from Publishers Weekly

“Brilliant” – Ryan Bennett, Financial Consultant, and 5-Star Reviewer

“One of the most important marketing books you will ever read!”
– Mike Scotto, Former Div. Director of Marketing, JCPenney and SCORE Advisory Council

Welcome to BRAIN GLUE™, the secret to making your ideas “sticky” so they stick to your prospect’s brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations.

Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading…

People buy for emotional reasons. Yet “emotional selling” is missing from most marketing.

That’s why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations.

Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Consider this.

What do the phrase, “If the glove don’t fit you must acquit,” and the product name, “Squatty Potty,” have in common?

More than you probably realize. Both have achieved incredible success by tapping into the right side of their audiences’ brains. How can YOU do the same? This is what I am going to show you. I think you’ll be surprised at how easy and powerful this can be.

The Answer Is “Right-Brain” Selling

Right-brain selling triggers the emotion centers of the brain, where decisions are made, making it easier to get your prospects to say yes to just about any product or idea you have.

Top marketers, attorneys, and politicians depend on it while limiting access, for fear competitors will use it against them.

But that’s about to change for you.

Each of the 14 strategies you are about to discover has the power to catapult your results into the stratospheres of success that you’ve always wanted to reach.

Here’s a sampling of what’s included:

How a broke entrepreneur skyrocketed his income past giant competitors with a simple change to the name of his product

A trick top attorneys use that transforms fence-sitters into rabid fans

How a woman with no business experience shot past male-dominated competitors by applying uncommon logic to her business

When a “logical” presentation may be the wrong approach to winning sales

Five words that establish instant credibility, even with tough customers

How to avoid “trigger” words that sabotage your ads and sales pitch

A simple twist to WHAT you say that magnifies your power of persuasion

“Shock Words” that stimulate the emotion center of your prospect’s brain

How a TURN-OFF can be the greatest TURN-ON for your prospect

Five ways to “surprise” your prospect into buying from you

And more!

All this, divided into 14 strategies that you could start using almost instantly.

Once you experience it, you’ll wonder why no one told you about this before!

Buy the book, and follow the author on social media:

Get This Business Book.

Visit the Author’s Facebook Fan Page.

Planning, The Mind Map Way: Your Quick Start Guide to Mind Mapping & How It Can Be Used For Planning, the Bridge between Ideas & Execution

About Planning, The Mind Map Way: Your Quick Start Guide to Mind Mapping & How It Can Be Used For Planning, the Bridge between Ideas & Execution:

Traditional techniques for Mind Mapping are pretty linear and hence planning may infact be perceived as boring. On the contrary, planning being the bridge between ideas and execution, it should be a highly engaging activity (but not time consuming) for it to be effective.

Planning should help not only organize & prioritize tasks but more importantly motivate you to action and thus help overcome that feeling of being overwhelmed when you have a too much to do.

With this short e-book, learn a lean and effective ways to plan using Mind Mapping. Whether you are into software driven or hand drawn Mind Mapping, either way you would be able to utilize the technique presented therein.

Buy the book, and follow the author on social media:

Get the Book Here.

Learn more about the writer. Visit the Author’s Website.

Sell More With A Right-Brain Marketing Strategy by James I. Bond

Sell More With A Right-Brain Marketing Strategy by James I. Bond

You’re About to Gain Access to Something So Revolutionary It Will Change Your Ads, Emails, Social Media Posts, and Sales Pitches Forever.

“Superb marketing book… I could hardly put the book down after I started reading it.”
– Reviewer Joe Wisinski for Readers’ Favorite Book Awards

Winner of **Editor’s Pick** from Publishers Weekly

**Readers’ Favorite 5-Star Award Winner**

“A strategy-packed business marketing guide” – BookLife from Publishers Weekly

“Brilliant” – Ryan Bennett, Financial Consultant, and 5-Star Reviewer

“One of the most important marketing books you will ever read!”
– Mike Scotto, Former Div. Director of Marketing, JCPenney and SCORE Advisory Council

Welcome to BRAIN GLUE™, the secret to making your ideas “sticky” so they stick to your prospect’s brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations.

Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading…

People buy for emotional reasons. Yet “emotional selling” is missing from most marketing.

That’s why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations.

Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Consider this.

What do the phrase, “If the glove don’t fit you must acquit,” and the product name, “Squatty Potty,” have in common?

More than you probably realize. Both have achieved incredible success by tapping into the right side of their audiences’ brains. How can YOU do the same? This is what I am going to show you. I think you’ll be surprised at how easy and powerful this can be.

The Answer Is “Right-Brain” Selling

Right-brain selling triggers the emotion centers of the brain, where decisions are made, making it easier to get your prospects to say yes to just about any product or idea you have.

Top marketers, attorneys, and politicians depend on it while limiting access, for fear competitors will use it against them.

But that’s about to change for you.

Each of the 14 strategies you are about to discover has the power to catapult your results into the stratospheres of success that you’ve always wanted to reach.

Here’s a sampling of what’s included:

How a broke entrepreneur skyrocketed his income past giant competitors with a simple change to the name of his product
A trick top attorneys use that transforms fence-sitters into rabid fans

How a woman with no business experience shot past male-dominated competitors by applying uncommon logic to her business

When a “logical” presentation may be the wrong approach to winning sales

Five words that establish instant credibility, even with tough customers

How to avoid “trigger” words that sabotage your ads and sales pitch

A simple twist to WHAT you say that magnifies your power of persuasion

“Shock Words” that stimulate the emotion center of your prospect’s brain

How a TURN-OFF can be the greatest TURN-ON for your prospect
Five ways to “surprise” your prospect into buying from you

And more!

All this, divided into 14 strategies that you could start using almost instantly.

Once you experience it, you’ll wonder why no one told you about this before!
So, if you want an easier way to get people to buy your products and say YES to your ideas…
then scroll up and click the “Add to Cart” button now!

Buy the book, and follow the author on social media:

Get This Business Book.

Learn more about the writer. Visit the Author’s Website.

Here Be Dragons: Why Marketing Failed and the Map to Consumer-Centric, Loyal Engagement in Today’s Digital-First World by Kevin Adema

Here Be Dragons: Why Marketing Failed and the Map to Consumer-Centric, Loyal Engagement in Today’s Digital-First World by Kevin Adema

On ancient maps, unknown spaces – those yet to be charted – were indicated by the symbol of a dragon. It was a clear warning:

Be afraid, for beyond this point, we have no clear understanding.

Because of digital, deep-seated, transformational changes occurred in the behaviors and expectations of societies, cultures and individuals. Marketing failed to navigate the impact this had on the brand-customer relationship causing radical erosion in brand value, engagement, loyalty, and trust.

Here Be Dragons insightfully unpacks and equips brands for the mandatory journey they must now take using the Quadring Engagement Matrix – a roadmap traveling from understanding why the failures happened to a place of powerful marketing leadership and consumer-centric, loyal engagement in today’s digital-first world.

Buy the book, and follow the author on social media:

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The Truth about Transformation by Kevin Novak

The Truth about Transformation by Kevin Novak

“Any organization that seeks transformation desires to take advantage of new opportunities and growth. Most organizations turn to technology as the major driver of change. But technology is an enabler, not a silver bullet. Mistaking technology for transformation will lead an organization to failure. True transformative change requires an understanding of the human factors at play, how conscious and subconscious behaviors can derail any plan, and how society is influencing your organization. Change is the only constant. An evolving reality is emerging, one that will fundamentally change who we are, how we work, and how organizations will be relevant today and in the future. The truth about transformation is not what you may think. This guide to organizational transformation will surprise, confound, provoke, and challenge every ingrained belief. The future is out there, and the truth about transformation will change how you lead.”

Buy the book, and follow the author on social media:

Get This Business Book.

Learn more about the writer. Visit the Author’s Website.

Visit the Author’s Twitter page.

Chill and Prosper: The New Way to Grow Your Business, Make Millions, and Change the World by Denise Duffield-Thomas

About Chill and Prosper: The New Way to Grow Your Business, Make Millions, and Change the World by Denise Duffield-Thomas:

An updated edition of Chillpreneur that teaches women how to achieve financial freedom and success with expert advice, exercises, and real-life stories.

Want to make twice as much money with half the work? It’s time to shift your mindset, recognize your worth, and become a successful entrepreneur on your own terms!

‘Denise is a much-needed voice of practical wisdom.’ Marie Forleo, founder of B-School

Feeling burned-out by your business? Sick of the ‘hustle and grind’ culture of your industry? There’s a better way. Get over your perfectionism, chill, and prosper!

With her trademark humor and down-to-earth wisdom, money mindset coach Denise Duffield-Thomas shares the invaluable business and counterintuitive millionaire mindset lessons (no blood, sweat or tears necessary) that will set you on the path of abundance – without all the hard work.

You’ll discover how to find the business model that works perfectly for your personality, and learn key concepts – such as the Golden Goose and the Keyless Life – to help you work less and earn more.

Plus, Denise talks you through the small but important details of being an entrepreneur, including how to deal with awkward money situations and find the most effective ways to price offers.

With real business case studies and practical advice, Chill and Prosper challenges the old, boring assumptions of what it takes to create success.

Buy the book, and follow the author on social media:

Get the Book Here.

Learn more about the writer. Visit the Author’s Website.

Visit the Facebook Fan Page.

Visit the Twitter page.

F*ck Your Feelings by Ryan Munsey

About F*ck Your Feelings by Ryan Munsey:

Do you want to truly be your own master, increase your emotional toughness, control your lizard brain, and get more done during your day? Do you want to turn your dreams into action – all the time?

95% of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make?

Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn’t terrified of tough love – you need to read F*ck Your Feelings – as soon as possible! In this book you’ll learn how to use personal mind control techniques to control the way your brain is wired, constantly accomplish your goals, and feel MORE pleasure during the day.

You cannot control your instincts until you understand how they work – PERIOD.

Learn how to apply the fundamentals of emotional control so that you can uplift yourself ON COMMAND, fight through periods of stress and torment, and give yourself long-term satisfaction and peace.

Packed with advice you can put to use right away, you’ll learn how to SPOT and

What pragmatic and actionable tactics will you learn?

The one four letter word that practically guarantees you’ll fail at whatever you do.

The real nature of emotions, and the twenty minute exercise we can take to give ourselves lasting joy throughout the day.

Why eating one marshmallow at the wrong time can ruin your relationships and cost you thousands of dollars.

Why play, safety, and something called the VAGUS NERVE is critical for your performance in life.

The “everything is everything” moment that will separate you from 92% of people – in the entire world.

Also the following insights:

How to survive and recover when your brain is HOOKED on dopamine, fear, amusement, and other toxic drugs.

The actual, CONTROLLABLE physical property that decides whether you’re a dreamer, or a doer!

How feeling threatened or insecure can actually make you sluggish, lazy, and TRAPPED in failure.

How to interact with your phone, tablet and computer without wrecking your back, eyes, and heart.

And so much more!

Here’s what this book ISN’T: this isn’t a get rich quick scheme, a business plan, or some touchy-feely nonsense about touching your inner self. This is about building the most consistent element in any business – YOURSELF.

How will your business improve?

Be more focused throughout the day.

Gain the ability to say NO to temptation when it comes.

HACK your brain so that you’re always energized and pumped up

NEVER be outside your comfort zone or afraid of a challenge.

Implement these techniques and watch your profits skyrocket.

Learn how to control your own mind and turn your desires into ACTION by grabbing your copy of F*ck Your Feelings today!

Buy the book, and follow the author on social media:

Get the Book Here.

Learn more about the writer. Visit the Author’s Website.

Visit the Twitter page.

DISRUPTOR: 9 Abilities Of Agile Leaders

About DISRUPTOR: 9 Abilities Of Agile Leaders:

In his compelling and timely book, Disruptor, Manish Bundhun shows you how the most agile leaders deal with disruption. The book also includes a “The Disruptor’s Toolkit” to help you, your colleagues, and company hone nine key abilities to leverage and overcome the disruptive forces that are
here to stay in business and life.

Manish who is a C-suite Business Leader and cutting-edge Executive Coach based in Mauritius, presents powerful examples of agile leaders in action—from the time of Heraclitus (in 500 B.C.) to a host of the world’s most disruptive luminaries like Jeff Bezos, Steve Jobs, Jack Ma, Nelson
Mandela, and Lee Kuan-Yew. Before diving into the agile abilities highlighted in the “Toolkit”, you’ll also experience vivid examples of agile management from the natural world, Walt Disney, and the Navy SEALs, as well as the numerous stories from the Rogers Group, where Manish currently works.

If you’re eager to know how you can train yourself and your team to create more positive outcomes, engage in courageous conversations, be increasingly accountable in action, and harness “The Hindsight Window” to turn adversity into opportunity, then “The Disruptor’s Toolkit” that concludes the book is just the place to go.

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SMART Objective Setting for Managers by Irial O’Farrell

SMART Objective Setting for Managers by Irial O'Farrell

The annual cycle of objective setting often instills dread in both managers and employees alike as they grapple with designing objectives that will help the individual develop, deepen the team’s capability and deliver the organization’s objectives. Layer on the SMART framework and it can feel like a lot of box-ticking.

But what if you could design SMART objectives that make a real difference to your team’s performance? SMART Objective Setting for Managers is written by a manager for a manager. This book:

– explains the challenges with using SMART with another person
– articulates the different objective types and when to use them
– outlines how to identify objective drivers and aligning people’s motivations to them
– provides a framework for preparing for and structuring objective setting meetings
– examines both the employee’s and the manager’s mindsets

Buy the book, and follow the author on social media:

Get This Business Book From Amazon.

Learn more about the writer. Visit the Author’s Website.

Visit the Author’s Facebook Fan Page.

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