Business – Page 2 – Book Reader Magazine

Taking the Plunge into Real Estate Investing: A Crisp Guide by Ghost Lady

Taking the Plunge into Real Estate Investing: A Crisp Guide by Ghost Lady

This book is intended for those interested in taking the plunge into real estate investing. I try to keep lessons short and to the point. I could go into excruciating detail of all the different investment strategies, tax incentives, deal checks, etc., but I am not the best person to explain that since I am not an expert, intermediate at best. What I do convey is the steps you need to take to succeed in real estate investing and I point you in the direction of great resources that helped me learn the trade. A few things to keep in mind when reading this book:

You will have homework – As I stated above, I give you plenty of resources that helped me succeed. USE THEM
I throw in some lessons learned – A lot of real estate investing is learn as you go. You will make mistakes, you will get screwed over, and you will have random chance working against you. Part of this book is giving advice that I learned along the way to help you avoid similar situations.
I am not an expert – This one speaks for itself, but I can set you up for success based on my real estate journey.
I am not being paid to endorse any recommendations in this book
Thanks for reading!

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The Wall Street Era is Over: The Investor’s Guide to Cryptocurrency and DeFi, the Decentralized Finance Revolution

About The Wall Street Era is Over: The Investor’s Guide to Cryptocurrency and DeFi, the Decentralized Finance Revolution:

The Wall Street Era is Over explains how to succeed and invest safely in DeFi, the industry that’s leading the way for the Finance 3.0 revolution.

This essential guide comes from the team behind DeFiYield, a leading resource for DeFi investors. We have been involved in DeFi since its inception, successfully yield farming to generate huge returns from our digital asset investments.

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The Culture Book V1: When Culture Clicks

About The Culture Book V1: When Culture Clicks:

Are you struggling to build a culture that attracts and retains the right people and delivers strong financial results? Learn how 32 companies including Netflix and Southwest Airlines have turned culture into a formidable competitive advantage.

Culture is the operating system of a company. It is the way people behave with each other when you aren’t looking, and it can be the difference between a company that grows and thrives, and one that sputters to a halt. Book co-Author Culturati has been hosting annual conferences on culture-building for five years, curating the very best thinking on how to build strong, resilient and vibrant workplaces. Co-Author Weeva helps companies like LendingTree and Zappos create gorgeous company culture books.

In The Culture Book, we debate:
Who owns company culture? Is it the CEO, the C-suite or everybody or nobody
Is culture all about values, or behavior, or something else
Does culture have an ROI or is it just squishy?
Can you copy culture? Can yours be copied?
How do you get a handle on what your culture IS, versus what you think it is or wish it were?
You’ll learn from 32 masters including:
Patty McCord, former Chief People Officer of Netflix and the author of Powerful: Building a Culture of Freedom and Responsibility
Kim Malone Scott, author of the NYT and WSJ bestseller Radical Candor, and a former leader at Google and Apple
Tamara Fields, Accenture’s head of diversity and inclusion
Lanham Napier, former CEO of RackSpace, now co-founder of venture fund BuildGroup
Mark McClain, CEO of SailPoint, and GlassDoor’s #1 rated CEO
Ginger Hardage, former SVP at Southwest Airlines, leader of their Culture and Communications Group, now the founder of the consultancy Unstoppable Cultures

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Your Next Big Idea: Improve Your Creativity and Problem-Solving

About Your Next Big Idea: Improve Your Creativity and Problem-Solving:

There is a preconceived notion that this paragraph should provide a basic synopsis of the book. Well, it’s time to erase that stigma, because this book is not most books. If you’re surprised that the summary is not here, then congratulations! You have successfully encountered a problem in everyday life. Problem identification is a skill you can learn and master. Honing this skill is the first step on the journey towards coming up with innovative ideas. Idea creation is not just about solving problems though, it’s about asking why we do what we do and challenging social and business norms. Ultimately, this book will help you create a process to test and validate solutions that will unleash game-changing ideas.
No matter what your current level of creativity, innovation, ideation, or problem-solving skills, this book will show you how entrepreneurs, business professionals and everyday people come up with the next big life-changing idea. With the skills developed through this book, you can too!

Try this creativity challenge on for size:
A book could be used for reading or… something else. See if you can think of 10 alternative ways to use a book. For example, it could be used as a stand for your lamp or even as a tunnel for your hamster.

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Product Operations

About Product Operations:

Product Direction is a practical approach to solve these problems, based on artifacts, tools, and best practices, to define, link, and communicate your product strategy, strategic roadmap, and objectives.

These tools will help you:
❏ Multiply your results, with increased team alignment and autonomy.
❏ Align everyone on the right opportunities, and ignore other distractions.
❏ Grow in your strategic skills to grow in your career.

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Leading Remote Teams: Embrace the Future of Remote Work Culture by Alexis Gerst

About Leading Remote Teams: Embrace the Future of Remote Work Culture by Alexis Gerst:

Now over a year into the pandemic and working remotely, it is clear that things will never really go back to the way they were. This book will take you on a journey beyond average office leadership and into the high-performing realm of remote leadership.

You will learn:
• Why leading remotely matters in the context of current events
• Why remote collaboration is the way of the future
• How trust is critical to remote leadership
• How to build trust and connection with your team
• Tactics you can execute to make progress on your organization’s goals
• How to make yourself and your team more valuable to your organization
• Effective tips for clear communication in a digital environment
• How to embrace the vision for the future of remote work

“Leading Remote Teams: Embrace the Future of Remote Work Culture,” champions the future potential of remote work, explores the advantages of a workplace paradigm shift, and delivers tactical tips for remote leaders to enable team success.

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The Local Marketing Handbook

About The Local Marketing Handbook:

Most small business owners don’t understand how difficult it is to market their local business effectively. The Local Marketing Handbook will give you the tools to make it so much easier.

Author Roberto Torres has spent years helping local businesses identify their audience, build high-traffic websites, and impact the people who live, work in, and visit their community. The Local Marketing Handbook is an easy-to-read guide filled with the fundamentals for successfully marketing your local small business. Inside, you will learn the 3 P’s of local marketing, how to build an effective online local marketing campaign, how to impact your community, and help others do the same.

This book will equip you, the business owner, with precisely what you need to grow your local business and become an agent of change for your community.

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The Payroll Book: A Guide for Small Businesses and Startups by Charles Read

The Payroll Book: A Guide for Small Businesses and Startups by Charles Read

The Payroll Book is the only book that demystifies payroll. Clear, concise, and real-world examples on how to tackle payroll.

This book is the summation of 40 plus years of payroll experience mostly with small businesses. From a Controller to a business owner to owning a payroll service bureau, I have processed tens of thousands of payrolls for thousands of companies over the years. I have the professional qualifications to go with the experience that includes being a Certified Public Accountant (CPA) for over 40 years and I am a United States Tax Court Practitioner which allows me to represent clients in U.S. Tax Court without being an attorney. As a member of the Internal Revenue Service Advisory Council I meet with the IRS to help provide real-life recommendations to IRS problems or concerns.

All the information presented in this book is general in nature and you need to have specific situations looked at by your trusted advisors.

Payroll is vital to Federal Government operations. Over 70% of all the revenue collected by the IRS comes through payroll either as withholding or payroll taxes.

In addition, the IRS issues over six billion dollars a year in employment tax penalties on businesses large and small. Forth percent of small businesses get penalized every year with the average penalty approaching $500. However more than half the penalties get abated, I will show you how in Chapter Six.

Payroll is an integral part of your business. Do it wrong and it can cost you everything. There are lots of complexity to payroll that I will step you through and try to keep you out of trouble with taxing authorities, and keep your employees happy as well.

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SMART Objective Setting for Managers by Irial O’Farrell

SMART Objective Setting for Managers by Irial O'Farrell

Why is designing a SMART objective with someone else more difficult that designing your own SMART goal? How do objectives link to job descriptions? Is it really possible to design a SMART behavioral objective to develop someone’s communication skills or stakeholder management?

Find the answer to these, and many more, questions on using SMART, designing objectives, developing behavioral objectives, identifying the most effective objectives, preparing for and conducting objective setting meetings. The book also explores both the team member’s and the manager’s perspectives on performance and expectations.

Practical, concise, easy-to-read, while told using common examples most managers can relate to. If you manage people, this book is for you.

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The Way of the Leader by John Spender

The Way of the Leader by John Spender

Where are the places that you could improve your performance?

Being a great leader comes naturally to just a few. For others, it takes hard work, practice and a lot of failures before they can truly be regarded as what could be termed a great leader. This inspiring collection of 11 stories is part of the hugely successful A Journey of Riches series that provides insights into many of the habits and traits that we should strive to have in order to find the success and happiness we covet. Inside, A Journey of Riches: The Way of the Leader, John Spender has gathered 11 insightful stories of what leadership is and means. The examples come from a diverse range of people who have all found their own ways to lead and provide insights that cover:

* Why true leadership often starts with gratitude
* The importance of healthy debate
* Maintaining integrity throughout
* Finding a way to lead through collaborative working
* Discovering the greatness inside you
* Treating others with care and respect
* And much more…

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Branding Secrets

About Branding Secrets:

HOW WOULD YOUR LIFE AND BUSINESS BE DIFFERENT IF YOU COULD MULTIPLY YOUR SALES AND INCREASE YOUR PRICES IN THE NEXT 30 DAYS?

Discover the secret branding experts don’t want you to know.

More than 4 years of research, 34 entrepreneurs interviewed, $30,000 invested, hundreds of enemies made along the way, 1 attempted lynching, barred from the lucrative circle of ‘experts’… All this just to be able to share the best kept secrets of the branding world with you, secrets that will enable you to build your brand for much less money than you think.

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THE PEOPLE’S GOLD: EVERYONE, EVERYWHERE, EVERY TIME! A Beginner’s Practical Guide on All You Need to Know on How to Profit from Gold (Bonus! Practical Tips for Investing in Silver)

About THE PEOPLE’S GOLD: EVERYONE, EVERYWHERE, EVERY TIME! A Beginner’s Practical Guide on All You Need to Know on How to Profit from Gold (Bonus! Practical Tips for Investing in Silver):

Don’t have gold in your investment portfolio? Here’s why you’re missing out.

Is gold just for the rich?

Is it irrelevant in this highly digital economy?

Will it be of any use to your already diversified portfolio?

With prices at thousands of dollars for a few grams, gold is an expensive element.

You’d have good reason to believe that it’s only something the wealthy would buy, and probably just as a part of their collection of expensive things.

But gold is much more than a material for luxurious jewelry or for ornate decorations.

Nowadays, gold is considered a safe haven for investors in an increasingly volatile market.

Some investors invest in gold when they foresee a recession, inflation, or uncertainty. Others hold on to gold to preserve wealth, while having a vehicle to pass it on to future generations.

In short, because uncertainty is inherent in any investment and in any economy, gold can serve as insurance in case of economic or political disasters.

Even in a highly digitized economy, gold continues to be attractive because it’s a tangible asset that can still be of value, even if our entire monetary system collapses.

Fortunately, gone are the days when you had to pan for gold in a river, under the heat of the sun, with the possibility of ending up with nothing but a severe sunburn.

In today’s economy, gold is easier to access and more affordable as well.

There are several ways to invest in gold that require nothing more than a computer, an internet connection, and a reasonable amount of money.

Don’t lose out on the benefits of gold in your portfolio, even if you don’t have billions of dollars to spare.

In THE PEOPLE’S GOLD: EVERYONE, EVERYWHERE, EVERY TIME!, you will discover:

A step-by-step guide to getting started with gold investments, which you can follow even without any investing background

How to legitimately invest in gold with less than $100

Why you need to buy physical gold

How much of your portfolio to invest in gold so you don’t lose out on market gains, but you still protect yourself enough in case of a severe downturn

An easy and accessible way to invest in gold without having to worry about storage and theft

How to tell real versus fake gold, and other smart ways to protect yourself from gold scammers

Have a better understanding of your profile as a gold investor

The varying reasons for investing in gold, and how they affect your investment strategy

Know the different types of gold investors and see which one you can identify yourself the most

Bonus chapter: Practical tips for investing in silver that could augment your portfolio even more

Whether you think the economy as we know it will collapse in the foreseeable future, or you’re just looking for a hedge against low interest rates, gold offers you this protection and more.

Even if you think your portfolio is already diversified enough, with stocks, bonds, real estate, and more, gold can still make a valuable addition to your portfolio.

Its unique qualities & ability to hedge against both equities & fixed income securities offer an extra layer of diversification & protection, especially for the most extreme cases.

Don’t wait until the economic system collapses. Get some gold now and ensure that you’re financially protected in case anything ever happens.

If you want to protect your finances & prepare for an uncertain future with a tangible, safe, & reliable asset, then grab a copy of this book right now!

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The Focused CEO: Why Some Organizations Thrive And Others Spin Their Wheels

About The Focused CEO: Why Some Organizations Thrive And Others Spin Their Wheels:

APEX focuses on the DETAILS with Rhythm. Using this system will help you achieve your goals, organize your team, and simply get stuff done. Author Andy Vassallo has spent the last three decades working side-by-side with management teams to embed the principles of focusing on the details. Billion-dollar corporations, scaling stage companies and startups and have all experienced success by focusing on the principles of the focused CEO. Andy has developed Active Performance Execution (APEX) as a playbook for helping your organization achieve its objectives. It’s a results-driven, team-oriented method based on best- practices and accountability. The playbook process delivers transformational behavior that provides a gravitational force pulling the organization to operational excellence.

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The 30-Second Scorecard: How to Build Systems to Put Your Business on Autopilot by Tim Cox

The 30-Second Scorecard: How to Build Systems to Put Your Business on Autopilot by Tim Cox

All entrepreneurs and business leaders reach a point of frustration with their business performance. Do you find yourself saying: “Sales growth has stalled”, “Profits are not at expectations”, “Employees are not performing”, “I don’t have the time to figure things out”? The good news is that there are answers and it doesn’t have to be complicated. Author Tim Cox has spent three decades in and with businesses witnessing what works and what doesn’t work. With this experience and knowledge Cox developed the Sepiida Framework™. This is a practical step by step framework that can be implemented successfully in any type of business and in any economic condition. These proven systems and principles are the key to freeing up your time, re-gaining your business momentum, and setting your business up for a future of growth and success.

In The 30-Second Scorecard, Cox shares some of the critical methods and principles within his proprietary framework that are the foundation for a successful business. These are not theories, but proven strategies and systems that are being used by the most successful companies in the world. You’ll discover simple yet powerful ways for you and your team to move your company to the next level.

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LIFT: 7 Quick and Powerful Ways to LIFT Yourself, Your Team, Your Organization and Your Community to New Levels of Peak Performance

About LIFT: 7 Quick and Powerful Ways to LIFT Yourself, Your Team, Your Organization and Your Community to New Levels of Peak Performance:

We designed LIFT – 7 Quick and Powerful Ways to LIFT Yourself, Your Team, Your Organization and Your Community to New Levels of Peak Performance at the request of our clients to create a book and subsequent handbook that they could quickly reference to answer fundamental leadership questions. We’ve given away hundreds of our handbooks to the amazing leaders we have the privilege to work with every day.

This book is organized into our top 7 leadership attributes from our handbook with a deeper exploration of each. For a free, printable copy of our LIFT handbook, please visit our website, leadpeakperformance.com. We provide our best insights to these attributes based on decades of leadership experience and research. We hope this book can be a key resource for you on your leadership journey. We use the word “leadership” development synonymous with “personal” development. We believe they are one in the same. We also believe that leadership begins with leading ourselves and, therefore, we are all leaders.

The Lead Peak Performance Center for Strategy, Leadership, Operational Excellence & Personal Growth

Our Mission: Igniting people, teams, organizations and communities beyond current success to new levels of Peak Performance.

Our Vision: People in organizations and communities are strengthened to be innovative in obtaining measurable and meaningful results.

Our Values: Indomitable-Spirit; Humble-Urgency; Diverse-Mindedness; Other-Centered; Inspiring-Service

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“63 Job Search Myths: Busted, Confirmed, Plausible, and Sometimes” by Pauline Wadley

About “63 Job Search Myths: Busted, Confirmed, Plausible, and Sometimes” by Pauline Wadley:

FREE OCT. 24-28!

Have you ever struggled to get a job? Have you sent out numerous resumes and attended multiple interviews with no success? Have you wrung your hands and tried to figure out what you’re doing wrong? And have you searched the internet for job search advice or job hunting tips, only to feel like you’re drowning in a swamp of conflicting information?

If so, then this book is for you!

Throughout my career, I’ve spoken with several recruiters, submitted hundreds of job applications, attended dozens of interviews, and even sat on hiring committees. I’ve also spent many hours reading through job hunting advice online and while some of it is very good, much of it isn’t very good at all, and almost all of it is confusing and contradictory. So, I wrote this book to cut through some of the clutter and to help you find the job of your dreams!

The 63 job hunt myths in this book will take you through the entire hiring process, from writing your resume, to looking for job ads, applying, interviewing, and finally evaluating the results. For each job hunt myth, I’ll tell you whether it’s busted, confirmed, plausible, or sometimes busted and sometimes confirmed . . . and then I’ll explain why. My hope is that you’ll be able to use this book as a lightweight career handbook, providing you with some useful job search tips along your journey to successful employment!

And to keep this book easy to follow, I’ve organized the 63 job search myths into the following 13 categories:

Part 1: Resume Writing
Part 2: Cover Letter Writing
Part 3: Selecting References
Part 4: Where to Find Jobs
Part 5: Evaluating Job Ads
Part 6: How to Apply
Part 7: Online Application Forms
Part 8: Waiting for a Response After Applying
Part 9: Interview Clothing and Makeup
Part 10: Interview Questions
Part 11: Interview Follow-Up
Part 12: Evaluating the Employer
Part 13: Results

Finding employment can often feel like a daunting and confusing task, but it doesn’t need to be. If you follow a handful of simple tips, then you’ll soon have the career of your dreams! You CAN have a successful job hunt! And this book will show you how.

What are you waiting for? Start your career search today!

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The Beginner’s Guide to Content Marketing: How to Drive Traffic, Provide Value and Increase Revenue by Jessica Ainsworth

The Beginner’s Guide to Content Marketing: How to Drive Traffic, Provide Value and Increase Revenue by Jessica Ainsworth

Struggling to convert clients into sales? Learn how to be an authority in your niche, what content marketing is, and what it can do for you!

Content marketing is about providing valuable and relevant information to your followers and potential customers – for free. Why? Because you want to demonstrate that you’re an authority on the subject to instill confidence and you want to demonstrate that, yes, it’d be nice to make sales, but that it is not all about the money. When done correctly, this type of marketing can help you drive traffic to your website, provide value for your audience and increase your company’s revenue.

By including the right keywords and formatting you have the ability to rank on page one of Google and the other search engines, meaning increased revenue. Sounds good, right? To get that coveted first page result, though, it takes time, research and effort on your part. The first step? Understanding what it is exactly that you need to do to create effective content. This book will show you how to do just that, and more!

Jessica Ainsworth, founder of Pendragon Consulting, LLC, a digital marketing agency, has years of experience helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Content Marketing gives you the tools to provide valuable and relevant information to your potential customers and drive traffic that will convert to sales while doing so.

In this book, you’ll discover:
•What content marketing is
•How to define a target audience
•SEO basics
•Effective blogging techniques
•How to create and use lead Magnets
•How to create and use landing pages
•About infographics
•The potential of podcasts
•What videos can do for your business
•About social media in content marketing
•How to create an effective content marketing strategy
•And more!

This book is designed with the beginner in mind and walks through the basics of what content marketing is and how to accomplish it effectively.

Get The Beginner’s Guide to Content Marketing and start getting more leads today!

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SMART Objective Setting for Managers: A Roadmap by Irial O’Farrell

About SMART Objective Setting for Managers: A Roadmap by Irial O’Farrell:

Want to reduce your frustration while increasing your team’s performance? Then this is the book for you. When setting objectives as part of performance management, many, many managers struggle with one or more of the following:

1. Defining the desired outcomes of performance
2. Diagnosing team members’ individual starting points
3. Defining tangible objectives for “soft” behavioural performance issues
4. Understanding what can go wrong in the communication process, when agreeing objectives

SMART Objective Setting for Managers unpacks each of these challenges and sets out a roadmap to how to design and agree objectives that will really make a difference to your team’s performance while lessening your own frustration with them.

The book breaks down the SMART process and rebuilds your understanding of the framework through the lenses of the specific individual, the “human “in general, your own assumptions and the organisation’s performance needs. Told through stories, the book clarifies the 4 different objective types, what motivates humans, and how to both prepare for and conduct the objective setting meeting.

Feedback themes from readers include:
– I thought I knew SMART objective setting…turns out I didn’t!
– Chapter 8 – Behavioural Objectives is a game-changer
– I wish I’d read this book years ago
– All employees should read this book – it will hugely help them manage their career

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The Beginner’s Guide to Facebook Advertising

About The Beginner’s Guide to Facebook Advertising:

Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.

Advertising on Facebook is so much more than just boosting a post. Don’t lose out on sales from “abandoned cart” customers! Capture potential customers who visit your website but don’t complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team’s delight when you present them with a list of qualified sales leads.

This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.

Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience on helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform.

In this book, you’ll discover:
• What Facebook Advertising is
• Why you should be advertising your business on Facebook
• How you to advertise on Facebook
• And more!

“Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram!” — Amazon review

Get The Beginner’s Guide to Facebook Advertising and start generating more leads today!

Buy the book, and follow the author on social media:
Learn more about the writer. Visit the Author’s Website.
Buy the Book On Amazon.
Visit the Facebook Fan Page.
Visit the Twitter page.

The Beginner’s Guide to Facebook Advertising by Jessica Ainsworth

The Beginner’s Guide to Facebook Advertising by Jessica Ainsworth

Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.

Advertising on Facebook is so much more than just boosting a post. Don’t lose out on sales from “abandoned cart” customers! Capture potential customers who visit your website but don’t complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team’s delight when you present them with a list of qualified sales leads.

This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.

Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience on helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform.

In this book, you’ll discover:
• What Facebook Advertising is
• Why you should be advertising your business on Facebook
• How you to advertise on Facebook
• And more!

“Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram!” — Amazon review

Get The Beginner’s Guide to Facebook Advertising and start generating more leads today!

Buy the book, and follow the author on social media:
Learn more about the writer. Visit the Author’s Website.
Get This Business Book From Amazon.
Visit the Author’s Twitter page.

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