Business – Page 4 – Book Reader Magazine

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13 Bulletproof Strategies to Improve Conversion by Shiv Gupta

13 Bulletproof Strategies to Improve Conversion by Shiv Gupta

Are you struggling to improve your online conversion rates? Do you feel like you’ve tried everything, but nothing seems to be working? If so, then our latest ebook, “13 Bulletproof Strategies to Improve Conversion,” may be just what you need.

Written by a team of experienced digital marketing professionals, this ebook provides a comprehensive guide to improving conversion rates for online businesses. It covers a wide range of topics, including optimizing landing pages, improving website speed, creating compelling calls-to-action, and more.

With clear, concise language and practical examples, this ebook is designed to be accessible to both beginners and advanced marketers. Whether you’re a small business owner looking to improve your online presence or a marketing professional seeking to stay ahead of the curve, this ebook can provide valuable insights that can help you achieve your goals.

Some of the key benefits of this ebook include:

Actionable tips: Unlike many other marketing resources that provide vague advice, this ebook provides specific, actionable tips that you can implement right away.

Comprehensive coverage: This ebook covers a wide range of topics, providing a comprehensive guide to improving conversion rates.

Expert insights: Our team of experienced digital marketing professionals has years of experience helping businesses improve their online presence. This ebook provides access to their expertise, allowing you to benefit from their insights.

Customizable content: We understand that every business is unique, which is why we provide customizable content that can be tailored to your specific needs.

Whether you’re looking to improve your website’s speed, create more compelling calls-to-action, or optimize your landing pages, “13 Bulletproof Strategies to Improve Conversion” has something for everyone. So why wait? Download your copy today and start improving your online conversion rates!

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Rich Me Poor Me

About Rich Me Poor Me:

In this book, you will explore the powerful connection between your mindset and habits and how they can determine your financial future. You will learn the secrets of the world’s most successful individuals and how they have managed to create wealth and abundance in their lives. You will identify the limiting beliefs and habits that may be holding you back from achieving financial freedom. You will also discover how to make the right decisions and develop the habits that will lead you towards financial success.

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ALL REPORT: Culture, Diversity, Leadership – Stop Talking And Execute by Diane Primo

ALL REPORT: Culture, Diversity, Leadership – Stop Talking And Execute by Diane Primo

A must-read for every CEO and high-level executive, ALL enables executives to become active participants in the dialogue around diversity, equity and inclusion.

ALL may be the first book to document how diversity in the workplace is broken and why. Its insights extend across a diverse group, including white, black, Latinx, & Asian men and women, as well as LGBTQ+ and disabled individuals.

* Provides diversity insights on a nationally representative sample of workers to understand basic needs and attitudes by segment
* Reports new quantitative survey results across a diverse group of individuals, ensuring you have an actionable and cohesive understanding of everyone
* Examines 23 existing diversity programs to understand effectiveness and share each segment’s perspective on relevancy and impact
* Incorporates real world examples of corporate responses to Black Lives Matter and other social issues
* Goes beyond diversity alone and outlines critical inclusion and equity measures
Incorporates statistical evidence from secondary sources regarding diversity ROI
* Provides a basic, actionable, seven step plan that every business should follow
* Designed to be a quick and engaging executive read

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Leadership With A Purpose: Motivating Your Engineers by Robert D. Murphy

Leadership With A Purpose: Motivating Your Engineers by Robert D. Murphy

Effectively motivating, inspiring and leading engineering professionals is about putting people first. Here’s how you do it.

In today’s world, effectively motivating and managing highly intelligent technology professionals is challenging. Around the world, people are more educated, informed and highly social about their careers and employers, making retention and employee happiness a full-time job. In fact, companies are beginning to recognize these impacts and have begun employing more “PeopleOps” type human resources professionals to tackle this head-on.

The reality is that most engineers don’t leave jobs, they leave managers. While having a swanky and modern human resources strategy helps keep the company on the cutting edge of benefits and overall happiness, it does not solve the root problem – having good managers that motivate engineering teams.

In the remote and global workforce that we all participate in, establishing a healthy work culture with safe boundaries is an ongoing task that cannot be forced. Add in the complexities of global cultural differences and political phenomena; it’s every leader’s nightmare to manage well.

This book will cover what makes an engineering culture, how to cultivate it, and how to build trust with your teams.
After reading this book, you can effectively motivate, inspire and lead engineering professionals of all levels that are happy and loyal to you.

With years of experience within the software engineering and technology sectors, Robert Murphy has become an expert in building healthy company cultures and motivating engineering professionals.

Once deemed “The King of Culture” by a previous employer, he is passionate about helping other technology leaders on their mission to build highly effective teams. In this debut book, Robert describes his proven methods and provides a roadmap to successful leadership with a purpose!

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Unleashing Organizational Creativity for Business Excellence: Understanding & applying the powerful concept of Radiant & Visual thinking In Organizations

About Unleashing Organizational Creativity for Business Excellence: Understanding & applying the powerful concept of Radiant & Visual thinking In Organizations:

Organizational Creativity is a potent competitive advantage in any organization, but many a times not given its due importance. The journey towards becoming an innovative organization starts by sparking the creativity of the employees. Generating new ideas or overcoming challenges in an organization is easily aided using the concept of radiant and visual thinking via Mind Maps. This is a quick read e-book to bring CEO’s, HR heads, Managers and all interested to speed on the basics of Mind Mapping and how it can be applied in a variety of situations inside any organization.

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Planning, The Mind Map Way: Your Quick Start Guide to Mind Mapping & How It Can Be Used For Planning, the Bridge between Ideas & Execution

About Planning, The Mind Map Way: Your Quick Start Guide to Mind Mapping & How It Can Be Used For Planning, the Bridge between Ideas & Execution:

Traditional techniques for Mind Mapping are pretty linear and hence planning may infact be perceived as boring. On the contrary, planning being the bridge between ideas and execution, it should be a highly engaging activity (but not time consuming) for it to be effective.

Planning should help not only organize & prioritize tasks but more importantly motivate you to action and thus help overcome that feeling of being overwhelmed when you have a too much to do.

With this short e-book, learn a lean and effective ways to plan using Mind Mapping. Whether you are into software driven or hand drawn Mind Mapping, either way you would be able to utilize the technique presented therein.

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The Shadow Banker’s Secrets: Investment Banking for Alternatives [2nd Edition] by Benjamin Summers

The Shadow Banker’s Secrets: Investment Banking for Alternatives [2nd Edition] by Benjamin Summers

A shadow bank is a non-depository financial institution that provides services similar to traditional commercial banks but operates under exemptions from normal banking regulations. Investment banks, private equity and hedge funds are examples of a few types of shadow banks. They create debt and equity capital across the global financial system.

The highest level of financial expertise and sophistication is captured by shadow banks… expertise that affords these institutions the ability to not only structure investments that outperform anything available to the public, but more importantly, to create almost infinite capital at will. Over the past half century, shadow bank’s esoteric expertise has fueled the explosive growth of the financial services industry that has corrupted the principles of free markets through regulatory capture and the Federal Reserve itself.

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Customer Escalations Management: The Golden Recipe(The ultimate guide on how to provide amazing customer service and exceptional customer experience) by Nikolaos Zormpas

Customer Escalations Management: The Golden Recipe(The ultimate guide on how to provide amazing customer service and exceptional customer experience) by Nikolaos Zormpas

Are you ready for AMAZING Customer Service & Experience?
What about EXCEPTIONAL Service Delivery?
Do you want to see your customers returning back Again & Again?

If so, then this is the book for you!!!

No one likes complaints, especially from customers. What if we look at these complaints differently though, by seeing them as opportunities instead of problems? When customers raise an issue with your business, they’re giving you a chance to make it up to them instead of just taking their business elsewhere. It’s also a chance to learn what areas in your business may be problematic and need fixing.

You should still aim to avoid escalations; nevertheless, your attitude toward them should make all the difference.

In Customer Escalations Management: The Golden Recipe, you will discover:

◆ The 8 phrases and words you should never use when dealing with complaints to avoid further aggravating your customers.
◆ How to handle customer complaints seamlessly to ensure no cases get dropped.
◆ Why customer escalations can actually be a boon to your company.
◆ How a company’s leaders can significantly improve customer relations, even without being involved in day-to-day customer interaction.

And much, much more!

No matter how big or small your company is, having a customer escalations management system in place is essential. Following Nikolaos Zormpas’ Golden Recipe will prepare your organization to manage customer complaints and escalations for all types of situations, while ensuring customer satisfaction and retention.

If you want to reduce stress, frustration, and dissatisfaction for your customers (and your employees), then grab your copy now.

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The Rookie CEO, You Can’t Make This Stuff Up! by Bill Miller

The Rookie CEO, You Can’t Make This Stuff Up! by Bill Miller

Mistakes by new CEOs teach the qualities that give certain rookie chief executives an edge and tell readers where others went wrong. Savor their successes and failures. The book has four sections – path to CEO, philosophies, leadership styles, and how these drive company cultures. Like a funny story? See why “You Can’t Make This Stuff Up!”

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Adapt: Scaling Purpose in a Divisive World by Diane Primo

Adapt: Scaling Purpose in a Divisive World by Diane Primo

ADAPT: Scaling Purpose in a Divisive World represents the most up to date, cutting edge thinking on corporate purpose.

ADAPT is both a framework for understanding corporate purpose and a way to achieve more a resilient, adaptable business. Filled with original research, ADAPT reveals insights from 16 contributors providing new thoughts on building and mastering purpose, from Microsoft, the most valuable company in the world, to Nike, arguably the most culturally relevant company in the world. The ADAPT framework will help both the novice and the advanced thinker put in context insights on culture, controversy, ESG, DE&I, Covid-19, and how to catapult purpose in business.

If you are interested in corporate purpose then this is the one book you should read.

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The Impact Makers

About The Impact Makers:

Be an Impact Maker

In business, it’s all about making a positive impact every
day.

Be inspired by the voices of more than 75 leaders from
around the world sharing key learnings from their
journey to exceptional leadership, including:

• Building vibrant cultures of innovation
• Developing authentic, trusted relationships
• Embracing diversity
• Improving strategic decision-making by leveraging
data
• Demonstrating leadership behaviors that generate
exceptional results
• The power of optimism

Once you commit to engaging and serving others … get
ready to be amazed by all that is possible.

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Death of a Yellow Page Salesman: From Lost to Found — Filled to Overflowing by Paul T. Neustrom

Death of a Yellow Page Salesman: From Lost to Found — Filled to Overflowing by Paul T. Neustrom

Having advised and consulted over 10,000 business owners never prepared me for hitting the lowest point in my career. For over 40 years working mostly in marketing and advertising in yellow page directories, I found Google had effectively destroyed my career. Recovering from that was not an instant process but I describe the struggles and triumphs of that journey in this book. My mission now is to help entrepreneurs and business owners to dominate in marketing through: KillingItOnline.com

Among the vast array of self-help books that promote their own methods of being successful, very few speak of an understanding of effective communication and why these principles work. It is transformational when we understand the way we communicate with others, which is oftentimes governed by how we talk to ourselves. Marketing is my specialty, and I am writing this book to show how the power of words will change your life.

Through this book, you will learn how to grow and transform your business and life by gaining inspiration from the small, still voice of God. Going from lost to found is something; not only business owners do, but that we can do for our own lives. Filled to overflowing is a whole other story.

See my #1 Bestselling Book on Amazon called “Coaching Inc” with lead author Ray Brehm. My chapter was his favorite and is called “TOPGUN Coaching.”

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Sales Mastery Essentials Made Simple: Your Master Class On The Inner Game Of Selling With 7 Keys To Becoming A Sales Machine by Ruth Farrington

Sales Mastery Essentials Made Simple: Your Master Class On The Inner Game Of Selling With 7 Keys To Becoming A Sales Machine by Ruth Farrington

A Master Class in print to becoming a dynamic sales machine. This book will help increase your sales ability by teaching you the S3 method in a nutshell. Learn how to see, solve and satisfy your client. Access their hidden desires. Connect with anyone, anywhere, anytime. See the invisible, solve the puzzle, and satisfy the dream, theirs and yours. Learn to enjoy and embrace helping others. Always be connecting the wealth is greater than you know. Celebrate!

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Sell More With A Right-Brain Marketing Strategy by James I. Bond

Sell More With A Right-Brain Marketing Strategy by James I. Bond

Welcome to the only book that teaches you how to “light the fire of desire in your buyer!”

Entertaining and Mind-Blowing. You’re About to Gain Access to Something So Revolutionary It Will Change Your Ads, Emails, Social Media Posts, and Sales Pitches Forever.

“Superb marketing book… I could hardly put the book down after I started reading it.” – Reviewer Joe Wisinski for Readers’ Favorite Book Awards

Winner of **Editor’s Pick** from Publishers Weekly

**Readers’ Favorite 5-Star Award Winner**

“A strategy-packed business marketing guide” – BookLife from Publishers Weekly

“Brilliant” – Ryan Bennett, Financial Consultant, and 5-Star Reviewer

“One of the most important marketing books you will ever read!”
– Mike Scotto, Former Div. Director of Marketing, JCPenney and SCORE Advisory Council

Welcome to BRAIN GLUE™, the secret to making your ideas “sticky” so they stick to your prospect’s brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations.

Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading…

People buy for emotional reasons. Yet “emotional selling” is missing from most marketing.

That’s why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations.

Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Consider this.

What do the phrase, “If the glove don’t fit you must acquit,” and the product name, “Squatty Potty,” have in common?

More than you probably realize. Both have achieved incredible success by tapping into the right side of their audiences’ brains. How can YOU do the same? This is what I am going to show you. I think you’ll be surprised at how easy and powerful this can be.

The Answer Is “Right-Brain” Selling

Right-brain selling triggers the emotion centers of the brain, where decisions are made, making it easier to get your prospects to say yes to just about any product or idea you have.

Top marketers, attorneys, and politicians depend on it while limiting access, for fear competitors will use it against them.

But that’s about to change for you.

Each of the 14 strategies you are about to discover has the power to catapult your results into the stratospheres of success that you’ve always wanted to reach.

Here’s a sampling of what’s included:

How a broke entrepreneur skyrocketed his income past giant competitors with a simple change to the name of his product

A trick top attorneys use that transforms fence-sitters into rabid fans

How a woman with no business experience shot past male-dominated competitors by applying uncommon logic to her business

When a “logical” presentation may be the wrong approach to winning sales

Five words that establish instant credibility, even with tough customers

How to avoid “trigger” words that sabotage your ads and sales pitch

A simple twist to WHAT you say that magnifies your power of persuasion

“Shock Words” that stimulate the emotion center of your prospect’s brain

How a TURN-OFF can be the greatest TURN-ON for your prospect

Five ways to “surprise” your prospect into buying from you

And more!

All this, divided into 14 strategies that you could start using almost instantly.

Once you experience it, you’ll wonder why no one told you about this before!

Buy the book, and follow the author on social media:

Planning, The Mind Map Way: Your Quick Start Guide to Mind Mapping & How It Can Be Used For Planning, the Bridge between Ideas & Execution

About Planning, The Mind Map Way: Your Quick Start Guide to Mind Mapping & How It Can Be Used For Planning, the Bridge between Ideas & Execution:

Planning should help not only organize & prioritize tasks but more importantly motivate you to action and thus help overcome that feeling of being overwhelmed when you have a too much to do.

Buy the book, and follow the author on social media:

Learn more about the writer. Visit the Author’s Website.

Sell More With A Right-Brain Marketing Strategy by James I. Bond

Sell More With A Right-Brain Marketing Strategy by James I. Bond

You’re About to Gain Access to Something So Revolutionary It Will Change Your Ads, Emails, Social Media Posts, and Sales Pitches Forever.

“Superb marketing book… I could hardly put the book down after I started reading it.”
– Reviewer Joe Wisinski for Readers’ Favorite Book Awards

Winner of **Editor’s Pick** from Publishers Weekly

**Readers’ Favorite 5-Star Award Winner**

“A strategy-packed business marketing guide” – BookLife from Publishers Weekly

“Brilliant” – Ryan Bennett, Financial Consultant, and 5-Star Reviewer

“One of the most important marketing books you will ever read!”
– Mike Scotto, Former Div. Director of Marketing, JCPenney and SCORE Advisory Council

Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading…

People buy for emotional reasons. Yet “emotional selling” is missing from most marketing.

That’s why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations.

Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Consider this.

What do the phrase, “If the glove don’t fit you must acquit,” and the product name, “Squatty Potty,” have in common?

The Answer Is “Right-Brain” Selling

Right-brain selling triggers the emotion centers of the brain, where decisions are made, making it easier to get your prospects to say yes to just about any product or idea you have.

Top marketers, attorneys, and politicians depend on it while limiting access, for fear competitors will use it against them.

But that’s about to change for you.

Each of the 14 strategies you are about to discover has the power to catapult your results into the stratospheres of success that you’ve always wanted to reach.

Here’s a sampling of what’s included:

How a broke entrepreneur skyrocketed his income past giant competitors with a simple change to the name of his product
A trick top attorneys use that transforms fence-sitters into rabid fans

How a woman with no business experience shot past male-dominated competitors by applying uncommon logic to her business

When a “logical” presentation may be the wrong approach to winning sales

Five words that establish instant credibility, even with tough customers

How to avoid “trigger” words that sabotage your ads and sales pitch

A simple twist to WHAT you say that magnifies your power of persuasion

“Shock Words” that stimulate the emotion center of your prospect’s brain

How a TURN-OFF can be the greatest TURN-ON for your prospect
Five ways to “surprise” your prospect into buying from you

And more!

All this, divided into 14 strategies that you could start using almost instantly.

Once you experience it, you’ll wonder why no one told you about this before!
So, if you want an easier way to get people to buy your products and say YES to your ideas…
then scroll up and click the “Add to Cart” button now!

Buy the book, and follow the author on social media:

Learn more about the writer. Visit the Author’s Website.

Here Be Dragons: Why Marketing Failed and the Map to Consumer-Centric, Loyal Engagement in Today’s Digital-First World by Kevin Adema

Here Be Dragons: Why Marketing Failed and the Map to Consumer-Centric, Loyal Engagement in Today’s Digital-First World by Kevin Adema

On ancient maps, unknown spaces – those yet to be charted – were indicated by the symbol of a dragon. It was a clear warning:

Be afraid, for beyond this point, we have no clear understanding.

Because of digital, deep-seated, transformational changes occurred in the behaviors and expectations of societies, cultures and individuals. Marketing failed to navigate the impact this had on the brand-customer relationship causing radical erosion in brand value, engagement, loyalty, and trust.

Here Be Dragons insightfully unpacks and equips brands for the mandatory journey they must now take using the Quadring Engagement Matrix – a roadmap traveling from understanding why the failures happened to a place of powerful marketing leadership and consumer-centric, loyal engagement in today’s digital-first world.

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The Truth about Transformation by Kevin Novak

The Truth about Transformation by Kevin Novak

“Any organization that seeks transformation desires to take advantage of new opportunities and growth. Most organizations turn to technology as the major driver of change. But technology is an enabler, not a silver bullet. Mistaking technology for transformation will lead an organization to failure. True transformative change requires an understanding of the human factors at play, how conscious and subconscious behaviors can derail any plan, and how society is influencing your organization. Change is the only constant. An evolving reality is emerging, one that will fundamentally change who we are, how we work, and how organizations will be relevant today and in the future. The truth about transformation is not what you may think. This guide to organizational transformation will surprise, confound, provoke, and challenge every ingrained belief. The future is out there, and the truth about transformation will change how you lead.”

Buy the book, and follow the author on social media:

Learn more about the writer. Visit the Author’s Website.