The Ultimate Guide to Building a Real Estate Brokerage: Find a Competitive Advantage, Recruit the Agents You Want to Serve, and Build a Successful Real Estate Brokerage by Sean Moudry
Twenty years ago, real estate agent Sean Moudry was unable to find any books or resources to help him build his first real estate brokerage. After much trial and error Sean found success and recognition building real estate brokerages.
Sharing personal stories of his journey to build multiple brokerages, Sean walks you through each step that you must take to build a profitable and rewarding real estate brokerage. It’s a challenging business and much different than a typical service or retail business. Learn how to prepare for and navigate difficult choices like business models, company branding, necessary staffing, software, and budgeting.
This book was a collaboration with the real estate media company The Close. The Close is providing the supplemental charts, downloads, and many other resources to ensure your success.
In addition, this book includes the bonus section The Complete Guide to Recruiting Producing Agents, including scripts and objection handlers. If you are currently operating or even thinking about opening a brokerage this book truly is the best guide to building any real estate brokerage.
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Sean began his real estate career in 1995 at the age of 21. He hit the ground running by selling 72 homes his first year and being honored with induction into the RE/MAX Hall of Fame ($1 Million in GCI) in just 4.5 years.
Sean has been featured in major publications such as “Realtor” magazine and the Forbes “30 Under 30” list (2002), all while maintaining Mega Agent Status for over 15 consecutive years: with annual Individual Volume of over $22 Million and Team Volume greater than $40 Million.
Shifting gears to the brokerage side, Sean became a Team Leader for Keller Williams, growing his market center’s profitability over $135,000 year over year, while also recruiting over 115 agents in 2011. His incredible personal closing abilities combined with his aptitude for finding and training talented agents landed Sean in the Top 10 Team Leaders in Keller Williams. Sean’s numbers earned him the distinction of Black Belt Status and enabled him to become a Franchisee.
In 2015, Sean founded his own Real Estate Brokerage Brand, Steps Real Estate, in Boulder, Colorado. He quickly expanded to four locations, and $240 Million in sales volume, before moving to eXp Realty. Today, Sean has Founded 16 Strategies for Sales, a sales training company designed to help sales professionals build a successful business based on their Myers-Briggs personality type.