The Lonely Seat: If Business Was Easy, Everyone Would Have One by Keith Trubshaw
Success is a great teacher, but failure is a better one. This is a story of an ordinary man’s journey, a rollercoaster ride between success and failure, between elation and misery. Most of all, it’s a book about resilience, not the kind theorised by academics but real, down-and-dirty survival after having been kicked when we are down.
Too many businesses start on a dream and end in a nightmare. The parables woven within these pages serve as a road map which shows the rocks and pitfalls that await the unwary. It shows that there is almost nothing that cannot be overcome. It helps turn those rocks into stepping stones.
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Described as a serial entrepreneur, Keith set up his first enterprise whilst still at school. By his late twenties, he’d established a successful business, growing exponentially against a tide of recession. Other businesses followed with varying degrees of success (and failure). He maintains that all of them brought lessons, some learned at the time, others only after years of hindsight. He writes not from a theoretical standpoint but as someone who learned his trade in the school of hard knocks. As well as an entrepreneur and writer, Keith is an accomplished musician and the chairman of a local football club. He gives his time to his old school to show the youngsters (as he puts it) . . . ‘If an idiot like me can do it, so can you’. He has two sons and lives with his incredibly tolerant wife in the English county of Shropshire.