Legal Markeing Straight Talk Presents: Solving the Puzzle: Online Marketing for Attorneys by Steven Long & Jessica Ainsworth
Word of mouth referrals can take you a long way, but a strong digital marketing plan can take you farther. Whether you’re looking to shoulder some (or all) of your law firm’s marketing or are simply looking to gain a little knowledge so you don’t fall prey to someone looking to take advantage of your firm under the guise of giving you the world, this book can help shed light on the nuances of legal marketing.
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Author Bio:
Steven Long is passionate about helping people succeed. It was this passion that led him to a career as a Law Firm Marketing Consultant at LexisNexis – Martindale Hubbell, and this passion that encouraged him to start the boutique agency, Precision Legal Marketing, in 2014. Steven is President of Precision Legal Marketing, where his influence drives the company’s commitment to clients and their marketing strategies.
The field of law firm marketing is unique, and to be successful marketers must understand the initiatives of law firms and the needs of legal clients. Steven has dedicated his career to individualized and poignant legal marketing initiatives. Steven draws on his extensive experience in the field of law firm marketing and a healthy coffee habit to provide interesting and tailored solutions for each legal professional that works with Precision Legal Marketing.
Steven has three favorite hobbies, playing hockey, Formula 1 racing, and going for a drive. These activities highlight the best of his personality, including accuracy, quick assessment of a situation, control, and leadership. All of these traits are apparent in the meaningful work Steven produces for clients. Steven’s continued enthusiasm and approach to marketing strategies are embodied in his favorite quote from hockey great, Wayne Gretzky, “We miss 100% of the shots we don’t take.”