Empathic Marketing™: 5 Steps to Unlock Your New Empathic Marketing Superpower. by Mike Caldwell
How would your marketing and sales numbers improve if your potential customers were convinced you understood them and were there to help?
Empathy is defined as the ability to understand and share the feelings of another. But until now, there has been no method or process for distilling, implementing, and leveraging empathy to increase your customers, make more sales, and rocket your business’s bottom line.
Now, for the first time, Caldwell offers a simple 5-step process for unlocking your new Empathic Marketing™ superpower. Because Empathic Marketing™ is a “people first” approach to marketing and advertising, it’s a timeless strategy that will work for entrepreneurs, small businesses, and large corporations alike.
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My entire life I’ve worked with people in extreme situations. I’ve been an international whitewater raft guide, a firefighter, and a helicopter paramedic. When people are scared, truly scared, they are as “real” as they’ll ever be. What I learned from those situations, is that regardless of the crisis they are in, what they want most is to be understood.
They wanted me to understand what they were feeling and they wanted me to give them the confidence that everything would be okay.
In 2002, when I because a 100% self-employed entrepreneur, I learned that the quickest way to win more clients and make more sales was to ensure I understood them and they felt understood.
Empathy is the ability to understand what somebody else is feeling, but it’s also somewhat nebulous. As a firefighter/paramedic, “nebulous” didn’t work for me, so I created a structured, easily-implemented, “blueprint” for integrating Empathy into a business’s marketing plan.
And that is how Empathic Marketing™ was born!