One Sense Ahead: Using Your Senses In An Uncommon Way To Accurately Read People & Win The Room by Lauren Williams
Learn to Read People Accurately for Effective Influence and Persuasion and improved Business Communication skills
One Sense Ahead: Using Your Senses In An Uncommon Way To Accurately Read People & Win The Room is a simple system, expertly designed to help you control the outcomes from virtual or face-to-face meetings, sales opportunities, or multi-person business discussions. With Hirsch-Williams’s personal anecdotes of successes as well as lessons gleaned from failure, you’ll learn the dynamic, innovative, and easy-to-remember “Wheel of Uncommon Influence®” protocol to tap into your innate instincts and never miss a business beat. By the time you finish reading and doing the exercises, you’ll feel more confident walking into any meeting, knowing you have the communication and public speaking skills you need to find clues and extract information that will help you achieve your objective going into the room. You already have the strength and power within you. One Sense Ahead will take the imposter syndrome out of your brain and move control and confidence in its place.
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As a business professional, Lauren worked extensively in understanding how consumers think and buy. She spent nearly a decade working at PepsiCo handling Worldwide Advertising and Consumer Communications on all the Frito-Lay brands. This means she was involved in advertising, promotions, PR, branding, and customer insights on some of the most well-known brands in the world. Her work included business communication strategies and processes in over 40 countries on over 100 brands, including being part of the pioneering team that developed brand integration in film and TV as we know it today. She went on to work with entrepreneurs all over the world, in industries as diverse as home furnishing, gaming, food and artificial intelligence.