Each of this book’s four chapters covers one of the most important questions a person must ask themselves:
What is the purpose of my life?
How can I best realize the purpose of my life?
Who do I want to be?
How do I want other people to think of me?
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Originally a neuroscientist focused on brain-computer interface and the evolution of human cognition (his work is on display at the Smithsonian), Malcolm Collins felt he could learn more about the way humans interact with the world and each other by pursuing an MBA at the Stanford Graduate School of Business. There he met Simone, his wife and co-author, who at the time was Director of Marketing at HubPages.com, managing a team of 20,000 freelancers. Together they co-founded the art commission marketplace ArtCorgi.com, after which Malcolm became Director of Strategy at South Korea’s most desired source of early-stage capital and Simone earned her graduate degree from Cambridge while working in VC. The couple now runs a number of travel companies (with a focus on Travelmax), splitting their time between North American headquarters in Miami, FL and South American offices in Lima, Peru.