This science-simplified, action-oriented book details the science revealing that the FUNDAMENTAL problem when it comes to weight loss is in the BRAIN. It explains how the brain chemistry of an obese individual goes awry due to overeating – and how to use different modalities to reverse the brain to its natural state.
In the included Action Guide , the author provides a step-by-step approach based on cognitive behavioral therapy to help you kick start your one way transformation journey.
This book’s program does not include any food restrictions , or recipes. It does not prescribe any specific exercise program as its sole objective is to restore the brain to its healthy relationship with food.
In this book you will learn about;
•The friction between your brain’s cognitive and emotional faculties.
•How this friction makes it mission impossible for you to break free from the obesity epidemic.
•Why WILLPOWER is a less favorable approach to achieving and maintaining the body you always wanted.
Physician, avid fitness enthusiast, dog lover, and bookworm. Dr. Seif grew up with fascination about the works of the mind. It is his belief that it is our duty to continuously evolve. This belief fed his curiosity to break free from obesity without dieting.
Transforming himself to a fitter more resourceful person, he made it his mission to deepen his knowledge about the subject by looking into various branches of medicine, seeking a post graduate in clinical nutrition from the American University in Cairo and passing on his knowledge to people.
Currently he completes triathlons, promotes the sport in his home country and works as a sports nutritionist.
You can find him on Instagram, Twitter and of course here on Amazon. Alternatively, you can email him at email@example.com