Your students aren’t reading.
They aren’t engaged in class.
Getting them to talk is like pulling teeth.
Whatever the situation, your reality is not meeting your expectations. Change is needed. But who’s got the time?
Or maybe you’re just starting out, and you want to get it right the first time.
If so, Teaching College: The Ultimate Guide to Lecturing, Presenting, and Engaging Students is the blueprint. Written for early career instructors, this easy-to-implement guide teaches you to:
• Think like advertisers to understand your target audience—your students
• Adopt the active learning approach of the best K-12 teachers
• Write a syllabus that gets noticed and read
• Develop lessons that stimulate deep engagement
• Create slide presentations that students can digest
• Get students to do the readings, participate more, and care about your course
Secrets like “focusing on students, not content” and building a “customer” profile of the class will change the way you teach. The author, Dr. Norman Eng, argues that much of these approaches and techniques have been effectively used in marketing and K-12 education, two industries that could greatly improve how college instructors teach.
Find out how to hack the world of college classrooms and have your course become the standard by which all other courses will be measured against. Whether you are an adjunct, a lecturer, an assistant professor, or even a graduate assistant, pedagogical success is within your grasp.
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Norman Eng is a doctor of education (Ed.D.) with a background in teaching and marketing—two areas that relate to lecturing, presenting, and engaging audiences.
As a marketing executive, he worked with clients to realize their communication goals in the pharmaceutical, insurance, pet, and retail industries. Norman learned one major lesson, something he discusses in “Teaching College.”
He applied this lesson to his teaching as a public school elementary school teacher in the early- to mid-2000s, where he was nominated as one of Honor Roll’s Outstanding American Teachers.
As an adjunct assistant professor for local colleges in the City University of New York system, Norman realized that much of what he gained as a marketer and as an elementary school teacher held true for college instructors: Students—whether undergraduate or graduate—need to see the value of what you are teaching to their lives. With consistently high student and departmental evaluations in two separate colleges every semester, Dr. Eng hopes to share what he has gained so far from these three industries—marketing, K–12 education, and higher education—with the larger community of higher education instructors, whether they are graduate students, adjunct lecturers, assistant professors, or beyond.