A hand’s on guide outlining how to be successful in automotive retail or any type of selling or sales related field. Combining coaching, with ageless selling techniques as well as modern technology. The most comprehensive material ever written for auto sales professionals.
Since the early nineties Roger Williams, known as the AutomotiveCoach has grown his career path from successful seller to record setting sales manager, to champion coach, mentor, and motivator. Utilizing his unique “people process” Roger has earned a reputation for successful dealership turnarounds that belies his ability to add value to people as a mentor and a sales coach. Roger has traveled to forty one states in the U.S. and over half of Canada speaking to sales professionals teaching a better way to succeed in our profession. His demand continues to grow as a speaker because his inspiration changes lives. As a Christian, Roger wants to make a positive difference in as many lives as possible.