After being told by multiple CEO friends “Ben, I plan to fire my CMO – please help me find a better one” I wrote this book.
The book helps CEOs to understand what marketing should be doing to survive and thrive into the future. In an age in which every consumer has a smartphone in their hands at all times, and the amount of data available to target and optimize your marketing is overwhelming, marketing has to change dramatically. And when all new inventory sources have auction based pricing for every ad that you serve, if you don’t understand customer lifetime value, your company will be priced out of the market and die. Simple as that.
This book will also be helpful to marketers of all levels, who want to take a step back and reflect on what marketing should actually be doing.
Buy the book, and follow the author on social media:
Learn more about the writer. Visit the Author’s Website.
Buy the Book On Amazon.
Visit the Twitter page.
A former British Army captain with the Royal Engineers, Ben Legg led the military engineering organization that relieved the Siege of Sarajevo in 1995 and was also stationed in Germany, Canada, Cyprus, Northern Ireland and Poland. After leaving military service he joined McKinsey & Co., then Coca-Cola, where he rose to lead more than 12,000 people in the company’s India operation. He then went on to become COO of Google Europe-defining revenue strategy for all advertising products, leading global initiatives to test and scale new revenue opportunities, and doubling revenue in three years. Since 2011, he’s been CEO of Adparlor, a digital marketing company that is redefining video, social media, mobile advertising and Big Data. An obsessive and seemingly effortless distance runner, Ben lives in New York.